Thursday, August 27, 2020

Entrepreneurship Of Venture Capital Firms †MyAssignmenthelp.com

Question: Examine about the Entrepreneurship Of Venture Capital Firms. Answer: Presentation Funding is a type of financing which is given to little rising firms to high expected development later on. The funding firms put resources into these new businesses in the underlying stage for proprietorship or value. The new businesses depend on new and creative advancements (Hbr.org 2017). The new businesses don't approach capital markets and in this way funding is a fundamental wellspring of cash. The hazard engaged with funding is high for the financial specialists. Be that as it may, the financial speculator can partake in the significant choices of the organization. In this period of globalization, investment has become a mainstream wellspring of capital subsidizing on the grounds that other wellspring of assets, for example, obligations or credits are not effectively accessible to the organization. The heavenly attendant financial specialists who are otherwise called high total assets people (HNWIs) give investment to the little new companies. The funding business is begrudge d as a motor of financial development all through the world (Hbr.org 2017). Adventure cash can't be viewed as long haul cash. The investor in the underlying stage purchases a stake and afterward sustains it appropriately in a limited capacity to focus time. At long last the entrepreneur needs to leave it with the assistance of speculation financier. The speculators who put resources into the investment reserves are typically enormous foundations, for example, insurance agencies, annuity reserves and money related assets (Hbr.org 2017). These organizations contribute a little extent of their assets in the high hazard ventures. The arrival anticipated from these ventures may extend from 25%-35% over the whole timeframe. The financial speculator attempts to satisfy the desire for the financial specialists at an adequate degree of hazard by breaking down the venture profile and the structure. The investor generally spends in the center stage for example the development stage. They abstain from putting resources into the underlying phase of improvement in light o f the fact that the innovations and the economic situations are obscure and unsure in this stage. Besides, the entrepreneur likewise abstain from putting resources into the later stages on the grounds that the pace of development eases back down and solidifications become inescapable. The financial speculator gets uncommon returns at a much lower chance when they leave the organization or the business before it closes down totally (Hbr.org 2017). Depiction of Venture Capital upheld new businesses Jio Technology Dependence Jio is a versatile system administrator in India. It offers remote 4G LTE assistance and is the main VoLTe organize which don't have 2G and 3G inclusion among the 22 telecom administrations. Jio is in worldwide coalition with the other portable system administrators, for example, Millicom, Orange S.A., BT Group, Telia Company, MTS, Deutsche Telecom, Telecom Italia and Rogers Communication. The organization likewise shares range with Reliance media communications. As of late, in July 2017 it has propelled its 4G highlighted telephone which is known as JioPhone. The organization additionally works as a team with the neighborhood link administrators for growing its broadband administrations. Dependence Jio has set up Rs 5000 cr investment subsidize for the new businesses. The organization will likewise assume a significant job in the advancement of enterprise by offering less expensive types of assistance to the business visionaries (Business-standard.com 2017). There are adequate of market open doors for the business visionaries of Jio. Dependence Jio will attempt to catch the whole buyer bunch in India and in this way this will build the quantity of online exchanges and furthermore increment the market size. The online business market will grow quickly and in this manner it will extend the matter of the organization. Dependence Jio has focused on the clients of all age gathering. It has focused on 100 million clients in a limited ability to focus time. The clients of Jio will like to utilize the administrations since it is giving alluring bundles at a less expensive expense contrasted with other media transmission suppliers. The clients will get 4G administrations at a moderate expense at first and hence it will help in the extension of business. The organization will present such taxes plan which will be alluring and furthermore moderate by all classes of individuals. It will give free voice calls to the individuals which the gave by different organizations through installment of a lot of cash (Indianexpress.com 2017). Bettle Express Bettle Express is a strategic organization of Singapore which offers quality types of assistance to the clients and ideal conveyance. It associates the two significant centers in Asia. Scarab express gives entryway to entryway benefits in Indonesia from China and Singapore. They additionally help the clients in clearing their charges and obligations and furthermore conveying significant records on schedule. They guarantee the clients about the transportation and custom revelation and have won the trust of the clients. Bettle Express has direct relationship with the significant and significant carriers specialist organizations in Indonesia, Singapore and China. The organization has ground operational staffs in this significant global air terminal who deals with the coordinations administrations. The organization additionally gives entryway to-entryway internet business conveyance administrations. Insect Express is favored by the financial speculator since it can rapidly prosper in a l imited capacity to focus time (Beetleexpress.co 2017). Scarab Express is offering one of a kind types of assistance to the clients. It is an expert in universal sea cargo and consequently it is attempting to develop this area. It is attempting to extend in all the significant global goals separated from the three significant nations where it works. Creepy crawly Express is offering types of assistance at a moderate rate and in this manner it is generally favored by the individuals. The objective market of Beetle Express is the business bunch who gives different kinds of online administrations of the clients. Insect Express essentially depends on the B2B. The online administrations which are given by different organizations are redistributed to Beetle Express for coordinations with the goal that they can convey them to the clients. The clients will want to Beetle Express are getting administrations at a reasonable expense contrasted with different coordinations organization. They additionally get the administrations conveyed on schedule and in this manner are favored by a wide number of organizations. The organization will grow its administrations in different nations. It will grow its business from B2B to B2C with the goal that it can reach to the mass market in a limited ability to focus time (Empirija.lt 2017). Zalora Zalora is a web based business organization of Singapore that gives design and footwear items to the clients. The organization gives a wide decision of marked items to the clients, for example, Casio, Nike, Puma, Mango and some more. Zalora gives a wide decision to both the sexes and furthermore children all things considered. Zalora gives simple shopping and carefree experience to the clients. There are different methods of installments which the clients can pick to pick and make the most of their shopping. The clients are furnished with made sure about installment choices and they can likewise monitor their items in the wake of submitting the request. Zalora likewise gives free delivery to the clients on the off chance that they search for a base worth that is set by the organization. The organization additionally furnishes the clients with different style tips and advices. Zalora likewise gives limits and online magazines to its superior customers. The organization has gotten valu e of $112 million and it will extend all the more quickly later on (Businesstimes.com.sg 2017 ). Zalora is attempting to change over the customary customers who buys from blocks and mortar store to e-shoppers. Besides, as the economy of Singapore is quickly developing it has gotten simpler for the organization to extend and be one of the main online business style and footwear industry. The objective market of Zalora is the youthful and the moderately aged clients of both the sex. The clients who want to purchase in vogue items will like to utilize Zalora and accordingly it will assist the organization with expanding. The clients will want to purchase the items from Zalora in light of the fact that it gives extraordinary items at a reasonable cost. Zalora gives appealing limits to the clients so they can generally contend with the other internet business organizations. The organization is attempting to grow in different nations and it will likewise give the clients a wide selection of brands. Zalora will like to keep the marked things which are similarly less expensive than top brands with the goal that it gets simpler to extend among the center salary clients who can't bear to purchase marked and exorbitant items without fail (E27.co 2017). Astroscale Astroscale is a satellite organization of Singapore which is attempting to develop with different creative arrangements. The principle point of the organization is to contribute for the maintainability of the space condition through the improvement of different inventive advances. It is additionally offering types of assistance in the evacuation of trash in shuttle. Astroscale is contributing an enormous total on following and observing of trash. The organization is spreading broadly in the worldwide market. The financial specialists of Astroscale won't just contribute for providing top notch instruments however they will likewise spend the store in large scale manufacturing of flotsam and jetsam expulsion from the satellites. The organization will get investment from JAFCO. The assets will be raised by JAFCO for quickening samll fabricating satellites (Agrivomycosciences.com 2017). The organization will extend its business in space flotsam and jetsam evacuation since it is a social issue and there are not many organizations which are putting resources into these fields. Also, the number of inhabitants in space flotsam and jetsam is expanding at a disturbing rate and it will help Astroscale to extend quickly in these fields. The objective market of AstroScale will be the aeronautical organizations who will buy the flotsam and jetsam and reuse them for their further use. The clients for example the aeronautical organization will purchase the items and use them in innovative work. They can likewise utilize them in modest administrations which are utilized for demonstr

Saturday, August 22, 2020

Children and the hous Essay

Carver has been known as a â€Å"dirty realist†. How would you figure this can be applied to â€Å"Neighbors† and â€Å"They’re not your husband†? I don’t think Carver’s work can truly be generalized; it is unquestionably not quite the same as other fiction by other American scholars, so I don’t figure it can ever truly be given a heading like â€Å"dirty realism†. Even however the word â€Å"dirty† invokes pictures of foulness, filthiness and by and large anything explicitly unique that individuals will in general avoid, yet in truth it nearly has a two sided connotation it doesn’t need to mean shameful it’s very nearly a term for portraying anything explicitly unequivocal which may somehow be thought exploitative or corrupt. â€Å"Neighbors† is a story which fundamentally is an understanding into somebody else’s life-something that you could never ordinarily think about that could be deciphered as meddling or a unimaginable absence of regard for others and their belongings. â€Å"They’re not your husband† is a depiction of male conduct and how controlling it can in some cases be. â€Å"Neighbors† is a noteworthy knowledge into the life of a couple experiencing an especially troublesome stage in their relationship. The possibility of such an insignificant thing like taking care of their friends’ feline is a specific characteristic of Carver’s-to utilize something extraordinarily ordinary to bloom something astounding from something entirely exhausting and schedule. The way Bill and Arlene overstep all the unwritten laws of society and thusly carry another fire to their relationship is odd in itself, yet when you consider it, it is a conspicuous method to take a stab at the lives of individuals who are upbeat and positive about their relationship, and duplicate it into yours. The non traditionalist way they carry on is one more style of Carver; to show us the manner in which individuals act when they know others can’t see into their reality or the manner in which they are acting. I don’t imagine that this specific story is especially grimy, regardless of whether it is somewhat sexual-it isn't especially rough or off putting. It is very unpretentious for instance, the way that they generally utilize the reason of â€Å"playing with Kitty† when they go through hours in the Stones’ level, is suggestive of cats, which can be depicted as sensual or sexual, and it is such a pitiable reason, that it’s evident it’s false however neither of them ever questions it, they appear to have a concealed bond which lets them see each other splendidly, and I think this is the reason they don’t need to examine anything when they go into the level together. In spite of the fact that the Millers commit the deadly error of going out toward the finish of the story, it is past the point of no return, the picture of great, routine white collar class life is broken. We understand that when we considered these to be as an ordinary couple, everyday with no high points and low points in their lives, that we had just barely started to expose what's underneath. These individuals can carry on similarly as severely as any other person an in spite of the fact that we don't see it, they are similarly as far-fetched to adjust to some ideal exhausting way of life than any of us. â€Å"They’re not your husband† is a straight to the point portrayal of how male conduct can prompt limits when men are put under incredible tension. This can regularly occur seeing someone when the female is more effective than the male, yet is probably not going to occur in conditions where the man is the provider and a spouse or accomplice is left at home to take care of kids and the house. This proclamation is demonstrated when Earl’s inability to find himself a line of work prompts his controlling conduct over his better half in a need of something to live for, a reason throughout everyday life. Lord appreciates having some impact over her life and the manner in which he can settle on choices for her-all things considered, he doesn’t truly have any to make for himself. It gives him something to consider approaches to get her to lose more weight rapidly, to cause her an object of want that he to can be pleased to be seen with. Lord appears to have no sentiments or ethics of his own-he depends on the feelings and tattle of others to reveal to him whether his better half is appealing or not. He doesn’t appear to have the option to tell that she has lost also mush weight-it resembles he has lost slight control of his brain, like the manner in which anorexics do, they accept they are as yet fat in any event, when they are skeletal. Duke might want her to keep getting in shape until he hears somebody state that she looks great then he would be fulfilled. The language utilized in this story is significantly more unrefined and extremist than that utilized in â€Å"Neighbors†. At the point when the two specialists examine Doreen, saying â€Å"Some men like their quim fat†, this is intentionally coarse and obtuse to speak to exactly how daintily it was stated, and how shallow Earl must be to pay attention to it as opposed to going to bat for his better half and disregarding it. Rather he leaves the bistro, claiming not to realize her to spare himself humiliation. The language they use is very messy, yet this isn't Carver’s own perspectives it is him attempting to show how deceitful and shallow individuals can be, and the shabby way they can carry on. How 0men can pass judgment on a lady basically by her looks and totally overlook character. This is incredibly reasonable in the feeling of how individuals are humiliated to concede they are with someone since they think they’re extraordinary, edgy for others not to consider more awful them since they like somebody not viewed as up to the guidelines of others. It shows the horrifying level that things can get to in a genuine circumstance with no of the family seeing a lot. IT takes pariahs to have any kind of effect, fortunate or unfortunate. In the two stories Carver utilizes â€Å"dirty realism† to give the crowd a knowledge into the lives of genuine human things that could really occur and don’t rotate around some colossal ridiculous dramatization like a great deal of fiction does. Anyway it is significantly more evident in â€Å"They’re not your husband† than it is in â€Å"Neighbors†, just on the grounds that the language is substantially more crude and foul. It is subtler in â€Å"Neighbors†, yet it is still there, and on the off chance that anything, I discover the nuance more powerful than the self-evident, cruel language in â€Å"They’re not your husband†. In the two stories the language is straightforward and unpolished, leaving the psyche of the peruser open to find the decrepit and shameless world he has based his characters in. It makes you fully aware of see our general surroundings similarly, which is marginally overwhelming and discouraging, however presumably something worth being thankful for over the long haul as it lets us take a gander at others and acknowledge how futile their lives are. I think Carver has been classed as a â€Å"dirty realist† just for the reasons that he utilizes sex as to go about as a section in the life of people which can be changed by something which doesn’t must be emotional, making it sensible.

Friday, August 21, 2020

Scholarship Applications Essay Samples - Just Write From the Heart

Scholarship Applications Essay Samples - Just Write From the HeartScholarship applications essay samples are a great resource for those of us that have never written an essay in our life. All you need to do is to remember one basic rule, that they are only guidelines and nothing more.Scholarship essays is just a tool to put your thoughts and ideas in the right perspective to help you win a college scholarship. Scholarship applications essays are designed to teach students how to write an essay that will be accepted by the admissions officer that will be judging the essay.Scholarship essays samples are like guidelines. They are only a means to an end and should not be used as the basis for your writing process. You can always go back and look at the sample again, but the best thing to do is to write from the heart and let the scholarship application form guide you.When it comes to essays, it's best to stick with essay samples that are commonly used for college admission essays. There are a number of scholarships programs that are similar to the AP course test, which is sometimes called the College Board test.What makes this type of essays essay samples unique is that you can follow the directions to the letter, making it easy to learn how to write one that will be accepted by the admissions officer. It takes discipline to do this but if you really want to get into college and learn how to write a scholarship application essay, then this is one of the best ways to do it.They not only offer instruction on how to read and spell a college essay, but also for the structure of the entire body of the essay. As I mentioned before, make sure that you are following the instructions to the letter.Scholarship essays and essay samples are a great place to start for students that have never written anything like this before. Theactual hard part will be after you have done the entire application process that you are finally ready to present your essay.Now that you have learned the basics of the scholarship application form, you should try to follow them to the letter. Write a scholarship application essay from the heart and all the guidance in the world will not matter unless you can follow the direction to the letter.

Monday, May 25, 2020

The Declaration Of The United States - 1150 Words

Jeni Wenze October 17, 2015 HIS 112-166 On April 26, 1852 the South Carolina State, justified its intentions to secede from the United States due to the increased violations of the Constitution by the Federal Government as well as its limitation on the reservation rights within the States. In 1860 after Abraham Lincoln election the South thought that the government was becoming too powerful, which led South Carolina to secede as the first state from the United States Union. However, remaining as part of the United States would be the best resolution for South Carolina. Secession from the United States will have a negative effect on the nation as the people are used to being governed in a particular way. The United States as a democratic†¦show more content†¦Losing in the civil war will not only lead to the death of many people within the state but will also lead to questioning of the government’s ability to protect its citizens. The decision to secede will certainly affect South Carolina opening grounds for future wars. The United States constitution stipulates specific responsibilities of different states. The Constitution is the only document that people within South Carolina perceive to form a perfect union, insure domestic tranquility, establish justice, promote general welfare, offer a common defense, and secure liberty blessings to the citizens.† The Constitution is a unifying factor between the United States; therefore, secession will lead to anarchy. People within South Carolina may have mixed feelings about being a part of the United States or not. As a sovereign state, the citizens will require a constitution similar or better than the one that the United States utilized, which will proof a challenge not only to come up with a complete document but also to implement it. Additionally, individuals that supported Abraham Lincoln as president will have different views on the Constitution aspect, which will further divide the people of South Carolina. Therefore, being a part of the Unite d States enable South Carolina to use the U.S. constitution limiting anarchy in the state. Secession for South Carolina is likely to lead to its participation in civil

Thursday, May 14, 2020

Ambition in Macbeth - 1062 Words

Ambition is often the driving force in one’s life. It can have an extremely dominant impact on not only yourself, but also many people in your surroundings. You have the ability to control if the outcomes either have a lasting negative or positive effect. When a goal requires determination and hard work to complete, personal morals often take a back seat to the aspiration of accomplishing the goal. In Shakespeare’s Macbeth, it is clear that like many other great leaders, Macbeth exemplifies the necessary leadership virtue of ambition. Macbeth’s ambition does not just drive him to do great things. It in fact controls him. The playwright explores the idea of how an individual’s ambition can cause them to deceive others, make irrational†¦show more content†¦Banquo’s murder soon follows once Macbeth fears that the truth could be exposed. Ambition is often the driving force in one’s life. It is supposed to be the motivating factor that drives one towards success. Society also deems ambition a necessary quality of their leader. It can be said that Macbeth exhibits this quality of ambition. He is the strong, valiant warrior who has won in battle and brought victory to Scotland. However, Macbeth’s quest to acquire more power-his ambition-ultimately leads to his tragic demise. How can one allow himself to be destroyed by such a thing? Before Duncan’s murder, Macbeth questions and second guesses his ambitious tendencies and actions. Despite his anxiety, he succumbs to these tendencies and finds himself in an increasingly precarious situation, with his back against the wall and growing ever closer to his almost inevitable end. It is obvious that Macbeth has ambition, as most people who are in power do. In fact, ambition is often a necessary quality of people in such high standing as Macbeth is. However, Macbeth’s ambition does not just drive him to do great things. It in fact controls him Through all these things, one can clearly see that Macbeth is headed on a path for disaster; a path started, and forcefully driven, by his ambition. His ambition drove him to kill Duncan so he could acquire the throne. His ambition then drove him to order the murders of Banquo and Fleance. ThroughShow MoreRelatedAmbition And Ambition In Macbeth1240 Words   |  5 Pagesintroduced to Macbeth in the play, King Duncan of Scotland is hearing how General Macbeth and General Banquo subdued Norwegian forces and arrested the Thane of Cawdor for treason. He seems to have a high moral standing and is a strong character, but Macbeth and Banquo meet three witches in the woods, they refer to him as Baron of Glamis, Baron of Cawdor, and then king. They also say that although Macbeth will be king, Banquos sons will become kings as well, even if Banquo will not. Macbeth was alreadyRead MoreAmbition And Ambition In Macbeth1996 Words   |  8 PagesAmbition can either be to one’s benefit or l ead to one’s downfall. In William Shakespeare’s, Macbeth, ambition plays a great role on the characters lives as their actions and ambition shapes their future. Shakespeare showcases how one’s decisions because of their ambitions and overconfidence can lead to their own downfall while examining the actions of Lady Macbeth, King Duncan and Macbeth. To begin, the decisions Lady Macbeth makes to fulfil her ambitions for power leads to her own downfall. FirstlyRead MoreMacbeth Ambitions967 Words   |  4 PagesLuca What is ambition? In the dictionary ambition is defined has â€Å"an earnest desire for some type of achievement or distinction, (ex) power, honor, fame, or wealth. The willingness to strive for its attainment†. From this definition I do not even believe that Macbeth really had any ambition of his own. I do not think his ambition was not Macbeth’s greatest weakness but more is gullibility and being able to be swayed into the directions of others. In the story of Macbeth of Macbeths miss fortuneRead MoreAmbition In Macbeth983 Words   |  4 Pages The Destructive Power of Ambition Ambition can be the one thing that drives people forward in life, motivating and inspiring them to be successful, but, ambition can also lead to one’s demise, infecting anyone and everyone involved. In the play Macbeth, written by William Shakespeare, Macbeth’s ambition is the main cause for the destruction of those around him. Macbeth’s thirst for power puts an end to many lives of many innocent individuals, as he is blind from all sense of rationality due toRead MoreMacbeth Ambition809 Words   |  4 PagesRepresentations of ambition within Macbeth Within Macbeth, there are numerous representations of human values and conflicts, including duty vs. desire, the effects of a guilty conscience on the human journey and the differences between genders, and the superiority of men within the play, and the modern era. The value foregrounded throughout this text is the representations of ambition within the play Macbeth, and we will be focusing on the protagonist of the story, ironically named Macbeth. The effectRead MoreTheme Of Ambition In Macbeth1552 Words   |  7 PagesIn the play, Macbeth, written by William Shakespeare, ambition is the key theme throughout the plot. It is the sole reason the events occur as they do. Many refer to Macbeth as the play of ambition due to this very reason. However, as we read through the play we begin to see effects of each character’s desires on themselves as well as those who surround them. We see some characters follow their ambition through violent ways while some achieve it through manipulation. Three characters in particularRead MoreUncontrolled Ambition in Macbeth901 Words   |  4 Pagesï » ¿Macbeth: Ambition Gone Wrong Introduction It’s good to have ambition, as it’s the foundation of a successful life. Ambition means to have strong desire towards achieving something. Because of this, it’s true that one without ambition will struggle, however sometimes, our own ambitions and desires can change us for the negative. Ambition in its nature can tempt obsessive behaviour, which has a destructive nature of its own. When an ambition purely of passion turns into obsession, it ultimatelyRead MoreThemes Of Ambition In Macbeth1038 Words   |  5 PagesShakespeares Macbeth, means that the blood of the victim will seek out the blood of the murderer; in this case, that is Macbeth. This play is full of many central themes that display the different sides of the characters. Although Macbeth proves to be very power hungry; greed, ambition, and also revenge fuel the individuals in this play, whether it be for the right or wrong reasons. Ambition, a strong desire to do or achieve something, is a theme that shows throughout all of Macbeth. The most ambitiousRead MorePower And Ambition In Macbeth746 Words   |  3 PagesThe bloodstained tragedy of Macbeth, written by William Shakespeare, captures the destructive physical and psychological effects ambition can cause on those seeking power for individual benefit. The play focuses on Macbeth, a heroic Scottish general, who encounters a trio of witches who prophesied that Macbeth will become the King of Scotland. Absorbed in ambition and motivation from his wife, Macbeth does the unthinkable for the Scottish throne – murders King Duncan. Marking the inception of Macbeth’sRead MoreMacbeth Ambition Quotes629 Words   |  3 PagesMacbeth Ambition Quotes Quote #1MACBETH   â€Å"My thought, whose murder yet is but fantastical, Shakes so my single state of man that function Is smotherd in surmise, and nothing is But what is not.† (1.3.9) | After the weird sisters predict that Macbeth will be king, his thoughts turn to murder, which the sisters have said  nothing about. Could it be that the witches prophesy awakens within Macbeth a murderous ambition that was there all along? Quote #2MACBETH   [Aside]† The Prince of Cumberland

Wednesday, May 6, 2020

The Deficit / Hyperactivity Disorder ( Adhd ) - 912 Words

Medicated Society Are we really receiving the correct medication needed within our medicated society today? This article goes over some very important facts about Attention- Deficit/ Hyperactivity Disorder (ADHD). It includes a lot of data and statistics about the disorder, including the shocking statistics that â€Å"approximately 11% of children 4-17 years of age (6.4 million) have been diagnosed with ADHD as of 2011†, and â€Å"the percentage of children with an ADHD diagnosis continues to increase, from 7.8% in 2003 to 9.5% in 2007 and to 11.0% in 2011† (Centers for Disease Control and Prevention (CDC), 2013). As of 2011, only 6.1% of children diagnosed with ADHD were taking medication for their diagnosed disorder, another statistic stated in the article (Centers for Disease Control and Prevention (CDC), 2013). The article also uses many graphs and charts to show geographic occurrence of current and past diagnosis of Attention-Deficit/ Hyperactivity Disorder, along with those receiving or having received medication for their diagnosis. Lastly, the article also includes details and facts of injuries associated with a diagnosis of Attention-Deficit/ Hyperactivity Disorder, peer relationships with children diagnosed and their parents, as well as economic costs in regards to ambulatory rides, emergency room visits, and medication costs. In regards to the issue of Attention-Deficit/ Hyperactivity Disorder and its diagnosis associated with it, I know that it has been a trending topicShow MoreRelatedAttention Deficit Hyperactivity Disorder ( Adhd )1710 Words   |  7 PagesAttention-deficit hyperactivity disorder or ADHD which is often referred to as childhood hyperactivity, it s a severe and chronic disorder for children. It is one of the most prevalent childhood disorders, and affects 3% to 5% of the school-age population. Boys outnumber girls three or more to one. Children with ADHD can experience many behavioral difficulties that often manifest in the form of inattention, being easily distracted, being impulsive, and hyperactivity. As a result, children with ADHD mayRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1744 Words   |  7 PagesAttention-Deficit Hyperactivity Disorder, otherwise known as ADHD, in culture and child development for the following reasons. First, it is important as educators that we understand the difference between restlessness and Attention-Deficit Hyperactivity Disorder in children. Secondly, we must be conscious of the origins of ADHD, how to recognize it, the myths and prejudices against it, and know the most appropriate intervention strategies. Educators must also realize that even if a child has ADHD thatRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1002 Words   |  5 PagesAbstract There are many disorders that are first diagnosed whether it is during infancy, childhood or adolescence. The disorders range from intellectual disabilities, learning disabilities, communication disorders, all the way through to elimination disorders. Attention-deficit and disruptive disorders are the most common. All including AD/HD, conduct disorder, oppositional defiant disorder, and unspecified disruptive disorder. Attention deficit hyperactivity disorder is one of the most commonRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1495 Words   |  6 Pagesoccasionally forget to do their homework, get fidgety when they lose interest in an activity, or speak out of turn during class time. But inattentiveness, hyperactivity, and impulsivity are all signs of attention deficit hyperactivity disorder (ADHD). ADHD is a neuro-development disorder and can start as early as three years old throughout adulthood. People with ADHD have trouble focusing on tasks and activities, this c an have a negative impact on the individual in different ways. It can make the child feelRead MoreAttention Deficit / Hyperactivity Disorder ( Adhd )1699 Words   |  7 Pagesinteraction of core ADHD symptoms with co-morbid problems and neuropsychological deï ¬ cits suggests that individuals with ADHD are likely to experience problems in academic settings. This study was conducted to show the disadvantages and impairments in the education of children with ADHD. Attention-deficit/hyperactivity disorder (ADHD) is a behavioral condition that most commonly affects school-age children. ADHD is characterized by unusual levels of inattention, impulsivity and hyperactivity. InattentionRead MoreAttention Deficit Hyperactivity Disorder (ADHD)1259 Words   |  5 PagesAttention Deficit Hyperactivity Disorder (ADHD) is the most commonly found disorder in children in the United States. Statistics show that the male to female ratio for children with ADHD is eight to one. 4.4 million Children between the ages four to seventeen have diagnosed with ADHD (Cheng Tina L et al.). African American children are at a higher risk for having ADHD. Caucasian children are least likely to have ADHD. 2.5 million children receive medication for ADHD, but African American childrenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1058 Words   |  5 PagesIn classrooms today, there are many children who suffer from disorders such as Attention Deficit Hyperactivit y Disorder (or ADHD/ADD.) While much is known about these disorders and how they affect the education of children, there are only a few known methods that consistently help an affected child focus and target in on what they need to learn. Medication for children With Attention Deficit (Hyperactivity) Disorder must be used as an aid to help the affected child to focus and comprehend informationRead MoreAttention Deficit Hyperactivity Disorder ( Adhd ) Essay700 Words   |  3 PagesWhat is ADHD? Attention Deficit Hyperactivity Disorder (ADHD) affects almost 10% of American children between 13 and 18 years old, as well as 4% of U.S. adults over 18. Only a licensed mental health professional can provide an ADHD diagnosis, after a thorough evaluation. ADHD has three primary characteristics: Inattention, hyperactivity and impulsivity. Inattentive: Are effortlessly distracted, fail to catch details, are forgetful, and regularly switch activities. Find it difficult to focusRead MoreAttention Deficit Hyperactivity Disorder ( Adhd ) Essay1613 Words   |  7 Pagesfor Attention Deficit Hyperactivity Disorder. â€Å"An article from prescription provider Express scripts, finds a large overall increase in the number of Americans treated for ADHD there was a 36 percent increase in just five years† (David Muzina, 2014). When statistics like this are seen it is only normal for someone to ask questions. People are becoming curious about the legitimacy of the disorder, and whether or not the treatments being given to the individual are appropriate. ADHD may seem controversialRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )978 Words   |  4 Pagesdiagnoses of attention deficit hyperactivity disorder (ADHD) in children since the 21st century. Per the Centers for Disease Control and Prevention the increase has been seen as a difference from, â€Å"7.8% in 2003 to 9.5% in 2007 and to 11.0% in 2011† (p. 4). Many que stions arise concerning why the numbers are on the rise, especially when boys are 7.6 percent more likely than girls to receive the diagnosis of ADHD. When should the line be drawn between a disorder, and hyperactivity that comes with childhood

Tuesday, May 5, 2020

Insects as food free essay sample

In this country, it is looked at as uncouth or taboos to even consider such an act as consuming a cockroach or perhaps a grasshopper. This may all change if current ecological trends persist. Should a program be put into effect to begin integration of insects into the diets of Americans, for low cost, low impact sources of protein? The purpose if this paper will be to introduce the reader to the concept of universal integration (at least at some level,) of insect as a future protein, as well as a technological, and medical source. We will discuss the pros and cons associated with these topics in an unbiased intormative manor and allow the reader to decide tor themselves it it is indeed possible as a person as well as a society to overlook the gross factor associated with this topic, and see the benefits such an undertaking might hold. A considerable portion of the world lacks the means (e. We will write a custom essay sample on Insects as food or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page g. Land, water, food,) to produce large hoofed nimals such as cattle and pigs, which in European decent countries is considered the primary sources of food product. Instead they turn to select insect species that are raised in much smaller areas that require almost no space or food to produce, and unlike hoofed animals (cattle especially) have extra added benefits associated with their waste products. In the case of worms when feed newspaper they produce one of the most beneficial fertilizers known, thereby preventing heaps of paper from being dumped in to landfills, and also a means to economically produce higher yielding crops. For what it takes to bring one cow to slaughter (estimate 1200 lb X $1. 50 per lb. + gas+ raising expenses) the equivalent of insects could feed thousands. Comparatively insects cost pennies per pound to produce. Breading stock of edible type insects exist in masses over seas Currently, industry is not set up to readily produce insects in masses. The conversion of industrial equipment and production facilities would cost a considerable amount, there by adding to the price if initial production. Because insects are not currently a food staple of the U. S. A. , they would have to go through extensive testing by the F. D. A. and C. D. C. to evaluate the possible down sides of addition to food stocks. If we compare crickets to beef, the latter contains about twice as much protein per gram (12. 9 vs. 23. 5 grams per 100 grams). However, take note that beef also contains more than twice the calories (121 vs. 88. 2 calories per 100 grams) and almost four times the fat (5. 5 vs. 21. 2 grams per 100 grams) compared to crickets (F. V. Dunkel). Crickets (per 100 grams) contain 5. 1 g. carbohydrates, 75. 8 mg. calcium, 9. 5 mg. iron, 3. 10 mg. niacin, 1. 09 mg. riboflavin, 185. 3 mg. phosphorous, and 0. 36 mg. thiamine (F. V. Dunkel). From documented accounts (if prepared properly) the taste profile of most food type insects ranges from nutty to spicy Oadin). Insects can be vectors for disease, be poisonous, and can taste awful (Writer) (DeFoliart). Some insects such as cockroaches serve as vectors for passive intermediate hosts of vertebrate pathogens such as bacteria, protozoa, viruses or helminthes (Writer). Insects such as wasps, fire ants, bees, and some spiders have neurotoxins that can cause severe anaphylactic reactions, potentially resulting in death. Also, blister beetles contain the powerful poison cantharidin, which can be deadly to humans if ingested (Writer). Some insects are reported to have a sour taste that if not accustom to it can be found to be very off putting. This paper will go over the history of insect-based food in different cultures around the world. It will also diagram the protein, carbohydrate, fat, and vitamin content of a select group of food type insects, as well as the medical and industrial applications of their byproducts. Agricultural impact on production of insects as well as cost analysis of production at a microeconomic level will also be touched upon. This paper will discuss perceived stereo types associated with insects and what mpact it might have on the assimilation. I will also discuss possible negative effects that might arise trom the cultivation ot insects such as termites and roaches so close to our homes and business. It is of my opinion that given the current growth trend seen worldwide that it is a necessity to begin programs to familiarize people in Eurocentric cultures to the importance of diversifying protein sources. If programs could be integrated into schools, it is my belief that within time we would be able to develop wide spread cultivation of food sources that would make healthy food more accessible to the less ortunate of our society. In addition, along with the noted sustenance aspect there are also very appealing agricultural as well as medical advantages of the byproducts of rearing of insects. miet these may ye eat of every flying creeping thing that goeth upon all four, which have legs above their feet, to leap withal upon the earth; Even these of them ye may eat; the locust after his kind, and the bald locust after his kind, and the beetle after his kind, and the grasshopper after his kind. liv 11;21(KJV) A program should be put into affect to begin integration of insects into the diets of Americans, for low cost, low mpact sources of protein. In a time of growing need, and lessening resources, we as a nation, need to begin exploring new options for sustainable protein sources. It is of my opinion that we should look to the consumption of insects, a time-honored tradition in over 70% of the world. This paper will review Just some of the pros and cons associated with the integration of bugs into the diets of Americans. It will show a nutritional, and somewhat of a cost comparison of one of the most readily available insects, the cricket, compared to what can easily be considered the favorite food source of Americans, the cow. Furthermore it will touch upon some of the agricultural as well as ecological advantages and disadvantages of raising insects along with what role the average person might play in the future if the industry. In addition, it will also touch upon some of the practical and medical uses of chitin, as well as some of the disadvantages linked with insects in general, such as disease, bad taste, and the general eww factor. I feel that upon review of this paper the reader will be left with some real food for thought for the direction we might proceed to in the future. Insects have been used as a food source since the dawn of time. Early primates used crude tools much as they do today to attain ants from holes. They foraged for termites in mounds and dyeing trees, and even on occasion whip up crude caterpillar martins to socialize and relax with their primate brethren (0k kind of Artistic license on that one). Evidence of mans consumption of insect can be dated back to biblical times, as seen in a quote from Leviticus, [Elven these of them ye may eat; the locust after his kind, and the bald locust after his kind, and the beetle after his kind, and the grasshopper after his kind. (Leviticus 1 1:22). Paleontologists are currently tudding the use of insects as food from the great basin region of North America, and have shown that insects were a large staple of the diets of the native people of that region present review lends to the conclusion that insects were commonly and extensively used and that they played an important part in fulfilling the nutritive requirements ot the Great Basin Indians (Sutten). And currently insect are consumed in most every second and third world country around the planet as a emergency ration or even a common staple of certain areas that lack what we would commonly see as food type animals (Sutten). This is illustrated in the book Man Eating Bugs, where the writer talks about some of the countries that normally dine on insect and some local recipes such as, witchetty grub dip from Australia, deep fried water bugs from Thailand, and spicy beetle grub from Cambodia. So it is clear that insects have existed as a predominant food source for some areas of the world since the beginning of recorded history and will remain as such for the foreseeable future. The insects may very well be the single cheapest most easily sustained source of viable food protein available in the world. For crickets, the time from growth and evelopment of the larvae, to an adult emerging from the last larval instars (stage) takes about 6 weeks (DeFoliart). Therefore, in the time it takes to bring the average grazed cow to slaughter (A grass fattened animal is often not ready for slaughter until 18, and upwards of 24 months (Sutten)) one could produce 12-14 cycles or more of edible cricket stock. In that time, enough food could be produced to provide for thousands of people. Another point being that cattle require acres of land for grazing, and massive amounts of water to be viably sustained, wherein insects do not eed humane conditions to thrive, and require very little water and food to reach maturity (Lardy). Where water conservation is one of the chef concerns of a growing planet, alleviating some of the stresses put on resources by the agricultural community (see diagram 1, 2, (Sez) and table 1-6 (Lardy)) is of a great importance and with insects deriving most of their water form the food they ingest it would be possible to provide for them with relatively little lost resources. Also, if in conjunction with the proposed insect rearing, there were a program to recycle fruit and vegetable aste from restaurants, as well as non-sellable produce from growers, possible tax breaks for business or return of dung as fertilizer to farmers, it would also alleviate some of the stresses put on by land fills and reduce costs on the farmers of insects. As for the availability of healthy food type insects, their everywhere. There are some economical down sides associated with this program however. For any sort of large- scale industrial production to take place, it would require the conversion of, or more likely building of, factories for growing and possessing. This would add to the initial ost of food insects, thereby possibly making them more expensive than they are worth. Currently insects are not approved industrially for human consumption in the USA, and therefore must undergo rigorous testing by the FDA to pass into the wide- spared production phase. The conditions for approval by the F. D. A. for human consumption are lengthy and rigorous. Safety review includes consideration of: (a) the probable intake of the additive; (b) the cumulative effect of all uses of the additive; and (c) the relevant toxicological data needed to establish its safety. The FDAs Judgment about whether to approve a new food additive for a particular use comes after a fair evaluation of the data,. In many cases, this approval process can take years of scientific testing and analysis only to result in a negative Judgment making it undesirable for large business to invest into such a chance venture. Another counter point being that we might be forced to import viable food stocks of untainted eggs and young as the wild stocks may contain parasites that would otherwise require numerous lost generations ot stock to assure non-contaminated breeding stocks. In a side-by-side comparison with some of the wests favorite food sources insects stack up pretty well. Taking a look at chart 2, we see; that the giant water beetle contains 19. 8g of protein, 8. 3g of fat, 2. g calcium, 16. 6g iron, and 162 cal per 100g and the caterpillar, 28. 2g protein, 35. 5g iron, and 370 calories per 100g. And in a direct side by side comparison of crickets to beef; [T]he latter contains about twice as much protein per gram (12. 9 vs. 23. 5 grams per 100 grams). However, take note that beef also contains more than twice the calories (121 vs. 288. 2 calories per 100 grams) and almost four times the fat (5. vs. 21. 2 grams per 100 grams) compared to crickets. Although analysis shows that crickets in particular are lower in fat, calories, and protein per gram the afor mentioned table shows that there are some species that are in fact higher in all these categories, caterpillars in particular would require less actual ingestion per 100g to satisfy the same level of calories, protein, and fat that beef would and again as mentioned earlier they are the larval stage if the insect life cycle meaning, it would take a far shorter amount of time to produce ounce for ounce. Bugs stack up pretty well against plants as well: analyses f 94 of the insect species consumed in Mexico also yielded high fat and caloric values. Soybeans [at 4660 kcal († 19 572 kJ) kg- 1] was the highest ranking non-insect food tested, plant or animal. Maize was found to have a value of 3700 kcal († 1 5540 kJ) kg- 1. Of the insects analyzed, 50% had a higher caloric value than soybeans; 87% were higher than corn; 70% were higher than fish, lentils and beans, depending on species and diet . Insect fatty acids are similar to those of poultry and fish in their degree of unsaturation, with some groups being rather higher in linoleic and/or linoleic acids, which are the essential fatty acids. Insects also contain a high percentage of chitin, which along with other medical benefits (discussed later) can be a great substitute for plant fiber in diets of those to poor to acquire healthy grains found in bread. Currently the Japanese are using chitin to boost the fiber content in their cereal chitin has been approved by the Japanese for use in cereals as a source of fiber and calcium . attached is a booklet called Cooking With Cicadas that goes over some recipes that in some cases Just add some insects to spice up an old favorite or in some cases completely substitutes for other proteins altogether. There are negative repercussions that steam from the eating of the wrong bugs, such as; some insects secrete toxins, produce toxic metabolites or accumulate toxic chemicals from food plants (Blum, 1978; Duffey, 1980; Wirtz, 1984). Defensive secretions that may be reactive, irritating or toxic include carb- oxylic acids, alcohols, aldehydes, alkaloids, ketones, esters, lactones, phenols, 1 A-quinones, hydrocarbons and steroids, among others. Phytochemicals accumulated by various insects include simple phenolics, flavin, tannins, terpenoids, polyacetylenes, alkaloids, cyanogens, glucosinolates and mimetic amino acids. Insects are also a source of injectant, ingestant, contactant and inhalant allergens (Wirtz, 1984; Gorham, 1991 ), and some insects serve as vectors or passive intermediate hosts of vertebrate pathogens such as bacteria, protozoa, viruses or helminthes. So if not scrutinized the eating of insects can result in inadvertent sicknesses and even permanent chronic conditions. Another disadvantage is that some insects contain powerful toxins that are used as natural defense mechanisms that can be irritating to some and down right deadly to others. One case in point is the Giant Japanese or Asian Hornet that according to the source as a higher concentration of the pain-causing chemical called Acetylcholine than any other stinging insect and an enzyme in its venom can dissolve human tissue. Also the blister beetle contains a powerful poison called cantharidin that can be deadly to humans if consumed. Understandably, these insects discussed may not be the first choice of the entomophagy entrepreneur, but never the less they can not be over looked. Yet another draw back to be considered is that insects must be handed in many ways like other arthropods such as lobster and crab. What is meant by this is hey must be cooked while alive, or very freshly dead, otherwise they secrete degradation chemicals that cause them to deteriorate rapidly, resulting in a profoundly pungent sour taste, which needless to say can be a huge draw back. I have tried to give as objective as an opinion as is possible given the nature of the content. In this, we have gone through Just some of the history behind insects as a staple of past and present, I have listed some of the economical and agricultural pros and cons associated with using insects, as well as the nutritional information for Just a hand full of insects currently available in stocks around the world. I have also attempted to touch upon some of the negatives associated with this topic such as some of the poisons that certain insects produce and secrete as well as some of the economical negativities that attempting to introduce this program might bring a bought. In summation it I feel that it would be very productive to begin familiarizing the population to the custom of eating insects and that integrated over time through cooking demonstration at schools and taste test in more populated areas, I think the idea could take hold. But ultimately it is for the reader to decide what they think. Diagramland 2 http://iw]ournal. m/insects-as-protein-supplement#comments (Table 1) lists estimated water intakes for lactating beef cows, dry beef cows, and bulls.

Tuesday, April 7, 2020

The American Diet Essays - Diets, Intentional Living, Vegetarianism

The American Diet The American Diet "You are what you eat", goes a famous saying. And if that is truly the case, then a lot of Americans would appear to be unhealthy, chemically treated, commercially raised slabs of animal flesh. And while that is not a particularly pleasant thought, it is nonetheless an description of the typical American omnivore who survives on the consumption of Big Macs and steak fajitas. But there are individuals who do not follow this American norm and have altered their diets so that they do not consume any meat. These people are vegetarians, and they are the new breed of healthy Americans who refuse to poison themselves with fats, cholesterol, and the other harmful additives that come from meat. And while once thought to be a movement that would never gain much momentum, it has nonetheless moved itself to the forefront of Americans' healthy diets. The word vegetarian, used to describe the diets of people who do not consume animal flesh, was not used until around the mid-1800s. The concept of vegetarianism, however, dates back much further. The Greek philosopher Pythagoras, considered by many to be the father of vegetarianism, encouraged a non-meat diet among his followers as a diet that was the most natural and healthful (Messina 3). A vegetarian diet excludes the consumption of meat, and can be exercised by people for a number of reasons. The largest majority of individuals chose vegetarianism for health related reasons. For example, someone with an ulcer might be prescribed a strict diet of vegetables in order to promote the healing process. Or someone with a dangerously high level of cholesterol might be advised to follow a vegetarian diet to lower his or her fat and cholesterol intake. The immorality of consuming animal flesh is another argument touted by a smaller group of vegetarians. R.G. Frey describes this moral argument for vegetarianism and the effect that meat eating might have on the character of humans: Some people have come to believe and fear that, in the suffering and killing which occurs in commercial farming, we demean ourselves, coarsen our sensitivities, dull our feelings of sympathy with our fellow creatures, and so begin the descent down the slippery slope of torture and death, to a point where it becomes easier for us to contemplate and carry out the torture and killing of human beings. (20) This moral argument for vegetarianism is also noted by John Robbins who states that "the suffering these animals undergo has become so extreme that to partake of food from these creatures is to partake unknowingly of the abject misery that has been their lives"(14). But whatever the reasons behind a person's choice to be a vegetarian, it is important to understand the different diets that individual vegetarians can choose. In the widest sense of the word, a vegetarian diet is a diet that is made up of grains, vegetables and fruit, but does not include any animal flesh, such as fish, pork, poultry, or beef. But beyond these standards, there are many variations of diet that occur within the world of vegetarianism. The first, and most prominent, category of vegetarianism is a lacto-ovo vegetarian. Mark Messina describes a lact-ovo diet as "...a vegetarian diet (that) includes dairy products and eggs but no animal flesh"(7). This means that there is consumption of animal byproducts, such as milk, eggs, or honey, but there is no consumption of animal flesh. Another variation is the lacto-vegetarian diet that allows the consumption of milk and other milk products, but does not include the consumption of eggs. And like all vegetarians, these two groups do not consume fish, poultry, or meat (Messina 7). Another category that vegetarians can fall into are vegans. The vegan diet is by far the most strict of all the vegetarian diets. According to Mark Messina, "Vegans avoid meat, fish, poultry, dairy, and eggs. There are many other foods that may not be acceptable to many vegans, however. Foods that involve animal processing to any degree are often avoided"(11). This means that vegans can consume no foods containing animal byproducts, such as milk, eggs, or honey. Being a vegan often dictates an "animal friendly" lifestyle that, aside from not eating anything that came from an animal, also abstains from buying or using products that were tested on animals or are made from animal hairs or skin, such as leather shoes or belts (Messina 11). A common misconception of vegetarians is that they are all a bunch of skinny, malnourished idealists who live on plants and soy milk. And another, related common misconception is that a diet of meat

Monday, March 9, 2020

Letter to Medevil Son essays

Letter to Medevil Son essays To my child. Charles I would like to tell you what my life has been like in the last couple of years. Being a citizen and family and land within the walls of Aberwyven I have responsibilities. Some of my responsibilities include fighting for my lord. Lately, I have been busy with the war. I am sure by now you must know that because of the fact that I am a citizen of Aberwyven and because I serve King Edward. I will just tell you that being a citizen in these times it is your duty to sever your lord and king. Many men from our town have had to leave their wives and children just to fight along side of me. I am anxious to come home to you. As you know when I come home I will come home to serve my lord and to continue with my work. As a merchant I always have things to do. My job includes stocking my store, and keeping it open so that I can also allow anybody to buy what he or she may need. I am traveling when I have a chance so that I can get new ideas. Furthermore, I am willing to except new ideas so that I am able to get more money and get more food. In these days it is rare that anybody will move from the social class in which they are born into. This is a big part especially in the lives of surfs and slaves. However because of the fact that I own land and my own store it is possible for me to gain more money. This is very unlikely though that this money will be able to be saved. In recent times it is very difficult to be able to have long periods of easy living. Son it is important that you have an idea of other people who you grow up to know. Some other people that you may come into contact later in your life are knights and kings. Though there are still other types of workers like surfs, blacksmiths, and monks. All of these people are crucial in the life of a town. Son there is another sad story that I must tell to you. That is that I have received a letter that in one more years time I will ...

Friday, February 21, 2020

Developmental theories Research Paper Example | Topics and Well Written Essays - 2000 words

Developmental theories - Research Paper Example reated as simply miniature adults for a long time, and it was only in the early 20th century – in other words, fairly recently – that child development in particular was explored by theorists. Among the most popular of these theorists are Sigmund Freud, Erik Erikson, and Jean Piaget, whose theories will be the focus of this research paper. Their theories shall be discussed in detail – focuses, strengths, weaknesses – and will also be compared and contrasted. Sigmund Freud’s research focuses mainly on sexual desires and libido, dating back to the late 19th-early 20th centuries when he first developed the concept of psychoanalysis. The key point of his tenets is that humans are driven by their instincts and innate sexual urges (libido), which would determine their behavior regardless of repression. Specifically, even if one represses his libido, it will instead manifest in other ways – for instance, one may sate his sexual desires by pushing himself in his work. Humans, he says, are polymorphously perverse, capable of deriving sexual pleasure – or in cruder terms, getting off – from practically anything and everything (Psychosexual Development, 2010). Specifically, children are said to undergo five psychosexual stages, each with its own erogenous zone (henceforth referred to as e-zone) which the id focuses on; any trauma suffered during one of the first three stages – the oral, anal, and phallic stages – may result in fixation of that particular stage’s e-zone (Feist and Feist, 2007), which Freud connects with adult personalities and personality disorders. Locke (2009) cites Edward Cullen, a character from the popular vampire romance series Twilight, as an example of repression and fixation. He is said to have been sired at the age of seventeen – the genital phase of development – and is neither come to terms with his (biological) parents’ death nor been able to fully mature into an adult. Thus, while he is chronologically a hundred

Wednesday, February 5, 2020

The media are a very powerful source of socialization today Essay

The media are a very powerful source of socialization today - Essay Example While people may have initially been livid with the way the case was handled, and the severity of the spill on human and plant health, the way that the newspaper presents the news about the settlement may change the discernment and actions of people towards BP. The newspaper presents information on the number of claimants who deserve compensation, a factor that BP had not integrated into its compensation plans. Through the major forms of media, television, and newspapers, people are able to get information on recent events such as the BP oil spill and socialize. Without such information, it may be indeed hard for people to fulfil socialization because of insufficient or impassable information. Through the socialization aspect, it is possible to provide an opinionated thought on an event. However, religious and educational institutions remain to be the main source of long-lived socialization aspects, unlike the media that may present sporadic and short-lived presentations that may fluctuate in the future or be prejudiced by external powers guided by egocentric

Tuesday, January 28, 2020

Impact of Student Socio-Economic Background on Performance

Impact of Student Socio-Economic Background on Performance â€Å"THE IMPACT OF STUDENT’S SOCIO-ECONOMIC BACKGROUND ON ACADEMIC PERFORMANCE† A CASE STUDY OF NORTH-EAST STUDENTS IN LOVELY PROFESSIONAL UNIVERSITY (PUNJAB) JALESH GURUNG CHAPTER I INTRODUCTION ORIENTATION OF THE PROBLEM Education is a basic tool used by society for transmission of its societal values and culture. so, every parents are the most immediate relation of a child for their development and growth. Their financial status and education do have an important influence on the personality of child. For instance educated parents can better understand the educational needs and their children’s aptitude. They can help their children in their early education which affects their proficiency in their relative area of knowledge, confidence, idea, etc. While, Belonging to strong financial background, parents can provide latest technologies and facilities in a best possible way to enhance educational capability of their children as well as they provide good education facilities also. Socioeconomic status is an economic and sociological combined total measure of a persons work experience and of an individuals or family’s economic and social position relative to others, based on income and education, and occupation (Marmot, Michael, 2004) indicates When analyzing a family’s social economic status, the household income, earners’ education and occupation are examined, as well as combined income, versus with an individual, when their own attributes are assessed. Many factors and reasons have been given as being responsible for the continuous falling in the academic standard of our present educational system. These includes; attitudes of teachers to work, lack of seriousness on the part of the students, effect of the dwindled economy and to some extent the increasing degenerating moral system. According to Lareau, Annette ( 2003) observes that Socioeconomic status is typically broken into three categories, high, middle, and low to describe the three areas a family or an individual may fall into when placing a family or individual into one of these categories any or all of the three variables income, education, and occupation can be assessed. Additionally, low income and little education have shown to be strong predictors of a range of physical and mental health problems due to environmental conditions may be the entire cause of that person’s social predicament to begin with. Most economically disadvantaged children have effectively mastered the usual developmental childhood tasks of motor and language skills, and have learned the values of social practices of their homes and neighborhoods (Harry Klingner, 2007); but they may not have learned particular forms of language or the ways in which schools use specific forms of language to the extent that their middle inco me peers have. Therefore, it can be assumed that students’ failure to achieve academically may be explained by other factors also. The amount of money that a family has or the color of a child’s skin should not influence how well that child learns (Rothstein, 2004) Literature review These chapter focus on the relevant and related literature of various researches in an attempt to relate their work to this study. Sub topic related to the literature review are as follows: The concept of social and economic problems Relationship between parents income to the students. The students academic performance as well as social adjustment (i)The concept of social and economic problems While sociology use some broad theoretical sense to explain the concept and meaning of society and its activities. They divide the macro-level society into two broad perspectives, namely functionalism and conflict theory, and then the feminist theory, which combines both micro and micro-levels of analysis, and also the interactions theory, a micro –level analysis which is by far the most influential of the social psychological theories in sociology. (Coleman and Cressey, 1999).The idea make up of the society in such that individual and group of individual is co-exist in the society and make them as a harmony and pace without any threat to the society. Moreover the concept of social and economic problems is that misconstrued by many people. (ii)Relationship between parents income to the students. APA ( 2001) describe the relationship of family socioeconomic status to childrens readiness for school, Across all socioeconomic groups; parents face major challenges when it comes to providing optimal care and education for their children. For families in poverty these challenges can be formidable. Sometimes, when basic necessities are lacking, parents must place top priority on housing, food, clothing, and health care. Educational toys, games, and books may appear to be luxuries, and parents may not have the time, energy, or knowledge to find innovative and less-expensive ways to foster young childrens development. Furthermore,( Ominde, S.H 1964) observes that even in families with above average income parents often lack the time and energy to invest fully in their childrens preparation for school, and they sometimes face a limited array of options for high-quality child care both before their children start school and during the early school years. Kindergarten teachers throughout the country report that children are increasingly arriving at school inadequately prepared. Families with low socioeconomic status often lack the financial, social, and educational supports that characterize families with high socioeconomic status. Poor families also may have inadequate or limited access to community resources that promote and support childrens development and school readiness. Parents may have inadequate skills for such activities as reading to and with their children, and they may lack information about childhood immunizations and nutrition. Lareau, Annette (2004) state that low maternal education and minority-language status are most consistently associated with fewer signs of emerging literacy and a greater number of difficulties in preschoolers. Having inadequate resources and limited access to available resources can negatively affect families decisions regarding their young childrens development and learning. As a result, children from families with low socioeconomic status are at greater risk of entering kindergarten unprepared than their peers from families with median or high socioeconomic status. Amutabi, M.A (2003) says that the impact of socioeconomic status on children’s readiness for school: while the segregating nature of social class, ethnicity, tradition may well reduce the variety of enriching experience through to be prerequisite for creating readiness to learn among children activates. Similarly, cast ethnic value, housing, neighborhood and access to resource that directly or indirectly affect enrichment or deprivation as well as the acquisition of specific value system (iii)The student’s academic performance as well as social adjustment Academic performance of students in the classroom is very important as this is capable of determining whether the student is doing well or not. Parents, Teachers, School Administrators attach so much importance to students’ academic performance that if the students are not performing well academically, then they see all other efforts of the students in the school programme as a total waste. These people pretend as if there are no other activities for the student in the school environment aside the academics, hence academic performance defines the totality of the child in his school life. Contrary to the opinion of this group, it is important that there are many factors that determine the level of a student’s academic achievement, chief among these factors is social adjustment. Moreover, academic performance has been seen as a term used for students based on how well they are doing in their studies and classes. This definition tends to see academic performance as the culmination of all the activities of the student in the school. Academic performance for the student is also seen as the extent to which a student has achieved his educational goals (Wikipedia, 2012-2014). 1.3 Statement of the problems According to study published in 2001 issue of Psychological Science found that children of parents with a high socioeconomic status tended to express more disengagement behaviors than their less fortunate peers. In this context, disengagement behaviors represent actions such as fidgeting with other objects and drawing pictures while being addressed. Other participants born into less favored circumstances tended to make more eye contact, nods as signs of happiness when put into an interactive social environment. The more fortuitous peers felt less inclined to gain rapport with their group because they saw no need for their assistance in the future. However, Socio-economic status can be measured in a number of different ways. The prime things that commonly it is measured by father’s education, occupation and income. All familys socioeconomic status is based on family income, parental education level, parental occupation, and social status in the community such as contacts within the community, group associations, and the communitys academic performance of the family, while families with high socioeconomic status often have more success in preparing their young children for school because they typically have access to a wide range of resources to promote and support young childrens development in day to day life. They are able to provide their young children with high- quality child care, books, and toys to encourage children in various learning activities at home but lack in poor ones. And , they have easy access to information regarding their childrens health, as well as social, emotional, and cognitive development. In addition, families with high socioeconomic status often seek out information to help them better prepare their young children for school and college. The study aimed at finding o ut the contribution of socio-economic status of the family on the academic performance of the student in private Universities in Punjab, A case study of North-East students in lovely professional university. 1.4 Objective To study the relationship between socio- economic status of families and its impact on the academic performance of the students in university. To study the impact of the level of parents’ education on the academic performance of the students in university level. To study the impact of occupations of parents on academic performance of the students in the in university. Similarly, to know about the negative impact as well as positive impact on the students performance. To study the impact of family income on academic performance of the students in the various courses in university. To study the impact of expenditure on children’s education on their academic performance in the university. To know about the student’s academic performance (TGPA/CGPA) according to their families socio-economic background. CHAPTER-II METHODS AND PROCEDURE 2.1 STUDY AREA 2.2METHODS While, according to the availability of data the method adopted for this study was descriptive and statistical in nature. The sample consists of 95 students selected from different courses in the university. Therefore, Out of 95 students 36 were males and 59 were females in age range of 20 to 30 from different schools. To have a comparative study of the boys and the girls ,the sample was drawn from both the boys and the girl’s institutions. Stratified random sampling technique was applied for selection of the students for the sample. Similarly, For a detailed technical discussion of all that will be presented in this section, see Dachs et al (2006) Figure 1 –Heretical web of determinants of academic performance of students at university (Dechs et al. 2006) 2.3 QUESTIONNAIRE A self designed questionnaire was used for collection the data. First of all, The questionnaires were designed keeping in mind the objectives of the study and the clarity required at the field level for filling the questionnaire. In this study both types of questionnaire are used i.e. closed-ended as well open ended or combination of both. 2.4 DATA COLLECTION The primary data was collected through the help of questionnaires. While its carry both types such as closed ended as well as open ended questions and they are self administered. All around 95 of questionnaires ware distributed in different block of the University. Secondary data were collected by the appropriated data sources including news paper, books, journals, and activities both published and un-published data sources. Therefore, the data were collected by the method of snow ball survey as well as self distributed. Generally I followed this methods because it was save my time and costs. Additional documents were collected by the university faculty and from friends as well. 2.5 PROCESSING OF DATA The Entire data from the field observation was processed and tabulated in the computer unit. However these processes include the writing, interpretation, analysis of data etc. The programmed for the data feeding, coding of data, scrutinizing of data, preparing of table for the report as well as preparing of statistical volume and analytical tools likewise bar diagram, percentages, pie chat etc.

Monday, January 20, 2020

Street Scalpers :: essays papers

Street Scalpers Ticket scalping has shown much benefits to both consumers and sellers, and where demand meets supply. For the ultimate consumers, scalpers offer an alternative to purchasing the much sought after tickets without waiting in line. However, at a higher monetary value! Demand for these "easy" tickets has been great that keeps ticket scalping going on for years. There are different value people put in the things they do over the others. What is the value an individual put to wait in line or to pay a higher price differs these people into two groups. From the economic perspective, people who waits in line expects their marginal benefits from the ticket to match or exceed their marginal cost. While others choose to purchase from street scalpers has place their time as their marginal benefits over the marginal cost of higher price. Ticket scalping will thrive as long as there is demand for the service and people are willing to pay a higher price. As the two group of people identify their marginal benefits opposite of one another, the price for the same event changes as well. The time-cost to wait in line seems higher to the buyers from the scalpers and therefor, it is fair that they pay a higher price for the ticket without having to spent unproductive hours. To enforce restrictions on reselling tickets, the price of the tickets will become less affordable as there will be less audience to make the event more successful and profitable. It will also cost the scalpers to charge their customers an even higher price. The best solution to stop ticket scalping is to have enough tickets for everyone who wants it.

Sunday, January 12, 2020

Market Analysis

Market Analysis Bubble tea is specialist drink increasingly being offered in cafes, coffees shops and bars. It originates from Asia and is made up  of hot or cold tea, milk,  sugar and giant black  tapioca balls. Ice is then added and the drink shaken to create the bubble effect. Bubbletea is often referred to as pearl shake, tapioca ball drink; boba ice tea and bubble drink  among other things. Owing to their influences, bubble tea  cafes are often Asian-themed in decor and may alsosell Asian snacks and food.They are often situated in fashionable areas of cities,  populated by urban professionals with high disposable incomes and an interest inalternative eating and drinking venues. Bubble tea is a tea beverage that originated in Taiwan in the 1980s. The term â€Å"bubble†refers to the tapioca balls in the drink. These chewy tapioca balls, or â€Å"pearls,†Ã‚  areconsumed along with the beverage through a wide straw. Bubble tea is especially popular  in ma ny East Asian and Southeast Asian regions such as Taiwan, Brunei, China(including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South Korea,Thailand, Indonesia, Vietnam and  Australia.Bubble tea is a mixture of iced or hot sweetened tea, milk, and often other flavorings. Thedistinctive characteristics of bubble tea are the black gummy balls made of tapioca (or,more commonly in East Asia, yam starch), called â€Å"pearls† or â€Å"boba† or balls that sit at the  bottom of the cup. The pearls are larger than those found in tapioca pudding, with adiameter of at least 6 millimeters, but smaller ones are occasionally used. They aregenerally translucent brown with a darker brown center, although pearls of other colors or  Ã¢â‚¬Ëœjelly cubes' have also recently become available.The original bubble tea consisted of a hot Taiwanese black tea, tapioca pearls, condensedmilk, and honey. As this drink became more popular, variations were created. Initiallyiced v ersions with a hint of peach or plum flavoring began to appear, and then more fruitflavors were added until, in some  variations, the tea was removed entirely in favor of  realfruits. Today you can find shops entirely devoted  to bubble tea, similar to bubble teacafes of the early 1990s. They usually contain colored pearls that are chosen  to matchwhatever fruit juice is used, in addition to  brightly colored oversize straws for sucking upthe pearls.Bubble tea is generally split into two types: fruit-flavored teas, and milk teas. Milk teasmay use dairy or non-dairy creamers. The mixtures that make up  bubble tea vary. Several examples of flavors are strawberry,  passion fruit, mango, chocolate, and coconut, and may be added in the form of powder,fruit juice, pulp, or syrup to hot black or green tea, which is shaken in a cocktail shaker or  mixed in a blender  with ice until chilled. The mixture is usually combined with milk  andcooked tapioca pearls.Bubble tea ba rs often serve bubble tea using a machine to seal the top of the cup with  plastic cellophane. This allows the tea to be shaken in the serving cup. The cellophane isthen pierced with a straw. Other  cafes use plastic dome-shaped lids. Even fruit slushiesand smoothies can have boba added to the drinks. These tapioca pearls are made mostly of tapioca starch, which comes from the tapioca, or  Ã‚  bitter-cassava plant. In other parts of the world, the  bitter-cassava plant may be calledmanioca or yuca. Cassava is native to South America, and was introduced to Asia in the1800s.The balls are prepared  by boiling for 25 minutes, until they are cooked thoroughly  but have not lost pliancy, and then cooled for 25 minutes. After cooking they last about 7hours. The pearls have  little taste, and are usually soaked in sugar or honey solutions. There are two shops that claim to be the first creator of Bubble Tea. One is Liu Han Chiewho worked in Chun Shui Tang teahouse Taichung Cit y, Taiwan in the early 1980s, andexperimented with cold milk tea by  adding fruit, syrup, candied yams, and tapioca  balls. Although the drink was not popular at first, a Japanese television show generated  interestamong businessmen.The drink became well-known in most parts of East and SoutheastAsia during the 1990s. An alternative origin is the Hanlin Teahouse  in Tainan City, Taiwan, owned by Tu  TsongHe Hanlin Bubble tea is made by adding traditional white fenyuan which have anappearance of pearls, supposedly resulting in the  so-called â€Å"pearl tea. † Shortly after,Hanlin changed the white fenyuan to the black, as it is today. In the late 1990s, bubble tea began to gain popularity in the major North American citieswith large Asian populations, especially those on the  West Coast and East Coast and inTexas.The trend in the  United States started by Lollicup in the city of San  Gabriel,California and quickly spread throughout Southern California. The be verage has receivedmuch attention from mainstream American media, including  covers on National PublicRadio show Morning Edition and  the Los Angeles Times. Bubble tea  has spreadinternationally through Chinatowns and other overseas Asian communities. In the U. S. , major chains such as Boba Bee in Chicago are expanding into suburbanareas, particularly those with large Asian populations. Bubble tea  can also be found inmajor European cities such as London  and Paris.Bubble tea is also gaining  in popularityin Canada, particularly in and around  the cities of Vancouver, British Columbia; Toronto,Ontario; and Montreal, Quebec where there are large Asian-Canadian communities. It isalso gaining popularity in Australia, especially in Sydney, Brisbane and  Melbournewhere there are also high concentrations of Asian immigrants and descendants. Capital Bubble Tea Cafe's focus is on meeting the demand of a regular local residentcustomer base, as well as a  significant level of tourist traffic from nearby highwaysMarket Segmentation Customers are likely to be: * Young professionals may consider bubble tea a  novelty and luxury alternative tothe commuter, lunchtime or after-work coffee. * Although it contains sugar, bubble tea  is a much healthier alternative tocarbonated fizzy drinks and may therefore appeal to health conscious consumers. * It is popular for people to hold meetings such as craft circles and book groups inlocal cafes and coffee shops and a bubble tea cafe could appeal as an unusualalternative. Due to its fairly new status, bubble tea has a certain novelty value that mightappeal to people looking  to try different tastes and flavors. * Office workers looking for a quick snack and drink or a relaxing meeting place. Travelers will be attracted to bubble tea  cafes situated at transport locations suchas railway stations or airports; these can provide a useful way of relaxing beforeor during journeys. Increasingly bubble tea cafes or outlets are being located attransport terminals servicing clients throughout journeys, even short distance commutes.Capital Bubble Tea Cafe  will focus on two different market segments: Commuters andCaptive Consumers. Commuters are defined as any one  or more individuals in a motorized vehicle  travelingfrom point â€Å"A† to point â€Å"B. †Ã‚  Capital Bubble Tea Cafe greatest concentration  will be oncommuters heading to or from work, or those out on their lunch break. Captive Consumers would include those who are tethered to a campus environment, or ina restricted entry environment that does not allow free movement to and from.Examples would include high school and college campuses, where  there is limited time  between classes, and corporate campuses  where the same time constraints are involved,  but regarding meetings and project deadlines, and special events; such as  carnivals, fairsor festivals–where there is an admission price to ente r the  gate, but exiting would meananother admission fee, or where refreshments are an  integral part of the festivities. Capital Bubble Tea Cafe focuses on the middle and upper-income markets. These marketsegments consume the majority of bubble tea. Local ResidentsCapital Bubble Tea Cafe  wants to establish a large regular customer base. This willestablish a healthy, consistent revenue base to  ensure stability of the business. Tourists Tourist traffic comprises approximately 35% of the revenues. High visibility andcompetitive products and service are critical to  capture this segment of the market. Target Market Segment Strategy The dominant target market for Capital Bubble Tea Cafe is a regular  stream of localresidents. Personal and expedient customer service at  a competitive price is key tomaintaining the local market share of this target market.Market Needs Because Capital City has a warm  climate for eight months out of the year, bubble  tea  products are very much in demand. During the remaining four months of the year,  warmdrinks are in significantly higher demand, along with a slower but consistent demand for  Ã‚  bakery products. Much of the  day's activity occurs at lunchtime, with a relatively steadyflow for the remainder of the day. Service Business Analysis The retail bubble tea industry in the  U. S. has recently experienced rapid growth. Theclimate in Capital City stimulates consumption of cold beverages throughout the year.Bubble tea drinkers in the U. S. are finicky about the quality of beverages  offered at thenumerous cafes across the region. Despite low competition in the immediate area, Capital Bubble Tea Cafe will positionitself as a place where customers can  enjoy a cup of delicious bubble  tea with a fresh  pastry in a relaxing environment. Competition and Buying Patterns Competition in the local area is somewhat  sparse and does not provide nearly the  level of  Ã‚  product quality and cus tomer service as Capital Bubble Tea Cafe. Local customers arelooking for a high quality product in a relaxing atmosphere.They desire a  unique, classyexperience. In addition to sales through company operated retail stores, leading competitors selldrinks through other channels of distribution (specialty operations). Larger chains varytheir product mix depending upon the size of each store and its location. Larger stores carry a broad selection of drinks in  various sizes and types of packaging, aswell as accessories such as storage containers, travel tumblers and  mugs. Smaller storesand kiosks typically sell a limited line of drinks and,  maybe, a few accessories such astravel tumblers and logo mugs.Technologically savvy competitors make fresh bubble tea and bubble tea-related productsconveniently available via mail order and  online. Additionally, a few larger competitorshave made mail order catalogs offering bubble tea, certain food items, and select bubbletea-making equ ipment and accessories, available. Websites offering online stores that allow customers to browse for and purchase  bubbletea, gifts, and other items via the Internet have become more commonplace as well Strategy and Implementation Bubble tea cafes shops are heavily reliant on impulse buying and passing trade.Thereforethey will benefit from a strong image that is attractive to  clearly identifiable types of  customer. They are at the forefront of ‘lifestyle’ branding and as such  reflect the changes in theUS’s demographic make-up. Issues to consider when developing a bubble tea cafes client base include: * Visibility – location will be vital. However, high street sites may be difficult toobtain due to high rent  and intense competition, particularly from major chains. * Ease of access – other locations to consider includes those close to transport, e. g. near railway and bus stations. Shop design – bubble tea cafes usually cater for both the leisure and takeawaymarket by having separate areas, e. g. a lounge area and a walk-in area. Manychains have been modeled on specific themes such as Asian style. However, anindependent bubble tea cafe  may need to differentiate itself from the large chains. Advertising in a variety of local publications will increase knowledge  of your  Ã‚  bubble tea cafe and  a favorable review in the local  media will increase interest. Consideration should be given to additional activities that may attract custom.For  example displaying art works of local artists or students may bring in customers. Live music could increase interest or hosting ‘reading  group’ meetings (anincreasingly popular leisure activity) could bring in additional and regular custom. * Promotional offers – most bubble tea cafes attract younger customers, therefore  promoting the business to older age groups may be worthwhile or offering dealssuch as ‘bubble tea and†¦ ’ deals. * Good quality food and drink will be  an essential element as the market is highly competitive. If other drinks are served this could be  promoted along with any other unusual elements of the business. * Word of mouth recommendation will also be  important therefore it is important that you offer good customer service and  staff are aware of this requirement. Capital Bubble Tea Cafe  will succeed by offering consumer’s high quality bubble tea, as well as bakery products with personal service at  a competitive price. Competitive Edge Capital Bubble Tea Cafe's competitive edge  is the relatively low level of competition in the local area in this particular niche.Capital Bubble Tea Cafe  will involve the customers in community support efforts byexplaining that a portion of their purchase price will be donated to a charity of their  choosing. In so doing, Capital Bubble Tea Cafe has: * Provided a customer with a quality product  at a competiti ve price. * Provided the customer with a more convenient method for obtaining their desired  product. * Demonstrated how Capital Bubble Tea Cafe  appreciates their loyalty and  patronage by donating money to their personal cause. Marketing Strategy CapitalBubble Tea Cafe  will be implementing a low cost advertising/promotioncampaign which could involve drive-time radio, but not much more. Capital Bubble Tea Cafe  will rely on building relationships with schools, charities and corporations to provide significant free publicity because of its community support  program. By giving charitable contributions to these institutions, they will get the word out to their students/faculty/employees/partners about Capital Bubble Tea Cafe. Word of mouth has always proven  to be the greatest advertising program a company can instill.In addition, the media will be more than willing to promote the charitable aspectsof Capital Bubble Tea Cafe  and provide the opportunity for more expo sure  every timeCapital Bubble Tea Cafe writes a check to another organization. Pricing StrategyCapital Bubble Tea Cafe  pricing will be comparable to the competition, but with thevalue-added feature of immediate convenience. Promotion StrategyThe long-range goal is to  gain enough visibility to leverage the product  line into other  regions and generate inquiries from potential inventors.To  do that, Capital Bubble TeaCafe needs: * Public relations services at $1,000 per month  for the next year intended togenerate awareness of editors and product  information insertions, reviews, etc. Itis anticipated that the school fundraising program will generate a fair amount of  Ã‚  publicity on its own and will, perhaps, minimize–or even  eliminate–the need for  a publicist. * Advertising at $1,000 per month concentrating on drive time radio. CapitalBubble Tea Cafe will experiment with different stations, keeping  careful track of  results.As with the school fundraising program, Capital Bubble Tea  Cafe expects the facilities and signage to be a  substantial portion of our advertising. However,in the start-up phase, Capital Bubble Tea Cafe needs to let people know where tolook for the facilities. Marketing ProgramsDistinctive Logo:Capital Bubble Tea Cafe  wants to touch every customer every day. That  is why the use of  the term â€Å"Come Again† with a  smiling logo lends itself to being the corporate identifier. Distinctive Buildings:Capital Bubble Tea Cafe  has worked closely with the manufacturer to make  the buildingdistinctive, so that it is easy to recognize, and  functional.Advertising and Promotion:In the first year, Capital Bubble Tea Cafe plans to spend $20,000 on advertising and  promotion, with the program beginning in **. This would not be considered a seriousadvertising budget for any business, but Capital Bubble Tea Cafe feels the exposure willcome from publicity and promotion, so most of  the funds will be spent on a  good  publicist who will get the word out  about the charitable contribution program and  how itworks in conjunction with the website.Capital Bubble Tea Cafe  also believes that word-of-mouth advertising and free beveragecoupons will be better ways to drive  people to the first and second  locations. In the second year, Capital Bubble Tea Cafe is increasing the budget to $40,000, since itwill need to promote several locations, with particular emphasis on announcing theseopenings and all the other locations. Capital Bubble Tea Cafe will continue to use  publicity as a key component of the marketing program.In the third year, Capital Bubble Tea Cafe will increase its advertising and promotion  budget to $80,000,  with the majority of the advertising budget being  spent on drive timeradio. Sales StrategyThere will be several sales strategies put into place,  including posting specials on high-  profit items at the window. Th e staff will also hand  out free drink coupons to those whohave purchased a certain number of cups or something similar.Capital Bubble Tea Cafe  will also develop window sales techniques such as  the staff  asking if the customer would like a  fresh-baked item with their bubble tea. Sales Programs * Corporate Tasting Events – Capital Bubble Tea  Cafe plans to host tasting eventsfor customers on a quarterly basis. Each quarter, at the  introduction of eachseason, Capital Bubble Tea Cafe will be adjusting its menu to reflect the changesin the flavors served. * Drink Coupons – At fundraising events for schools and  corporate events, we will  be giving away drink coupons as door prizes or awards.This encourages the  person to come in for their free beverage and bring a friend or buy a baked item or  a package of our bubble teas. * Chamber of Commerce and Professional Memberships – Because  of the need tosell our services, Capital Bubble Tea C afe  will be an active participant in the Regional Chamber, local Chambers of Commerce,  Foodservice Associations, and Specialty Beverage Associations. The exposure and education that these organizations provide is outstanding, but equally important are the  contacts and opportunities made available