Principal Empowerment - 3923 Words

Background of the Study Schools are one of the most important institutions in a society. It is actually termed to be the second home. It is one of the first places where the early and critical foundations of learning are built, and as early as three to four years old, a person goes and experiences life being a student. A school is not just defined by the four walls of classroom. More than serving its academic purposes, some see it as a good source of income too. As what many consider, school is also often noted as an undying business. Teaching on the other hand is known to be the most stable job. As the clichà © goes, as long as there are students, there would be schools. It is therefore no surprise that schools sprung out like mushrooms†¦show more content†¦a. Instructional b. Administrative c. Fiscal d. Monitoring and reporting Related Literature From different authors, the following information are found essential to this study. The Role of the Principal Schools started without principals according to education.stateuniversity.com. At the beginning of the twentieth century, schools grew from one-room schoolhouses into schools with multiple grades and classrooms. These caused the need for someone to manage the more complex organizations. Initially, the teachers catered to this need. While they are acting as the managers, they still continued teaching. This is the reason why these teachers were called principal teachers. Principal teachers became full-time administrators in most schools as schools continued to grow. Most principals therefore stopped teaching because of the many demands their management responsibilities placed on their time. As managers, the principals were held responsible of financial operations, building maintenance, student scheduling, personnel, public relations, school policy regarding discipline, coordination of the instructional program, and other overall school matters. The management role included even some cu rriculum and instruction supervision, but overall school management was the primary role principals played until the early 1980s. As the accountability movement gained momentum, the role of the principal changed fromShow MoreRelatedLiterature Review On Participatory Photography2180 Words   |  9 Pagesgroups, including young refugees, in order to bring about change and raise awareness in particular identified concerns. As described by Wang and Burris (1997), the purpose of using photovoice method in research projects can be identified in three principal goals: - Enable participants to record and reflect their community s strengths and concerns. - Promote dialogue and knowledge about important community issues through large- or small-group discussions of photographs. - Reach policy-makers. WhatRead MoreSocial Theory vs. Empowerment Theory1505 Words   |  6 Pagesï » ¿Social Theory vs. Empowerment Theory: Social theory is a systematic and specifically developed theory that focuses on the structural relationships of individuals in the society or humans as social beings. Therefore, social theory is a structure of empirical evidence that is used to analyze study, and interpret social phenomena. Social theory is considered as an interdisciplinary that combines concepts and ideas from the various diverse fields like media studies and anthropology. On the other handRead MoreThe Importance Of Teacher Leadership And Empowerment983 Words   |  4 Pages. What is teacher leadership and empowerment and why should it be promote in schools? Teacher leadership is defined as â€Å"teachers who aspire to stretch beyond their classrooms to engage in leadership roles that take many shapes and forms, both â€Å"informal and formal†. (ECS, 2010). The teacher leadership role is also described as â€Å"the process by which teachers, individually and collectively, influence their colleagues, principals, and other members of the school community to improve learning practicesRead More21st Century Teaching and Learning Culture Provides Trust, Collaboration, Respect817 Words   |  4 Pagesadministrators. Teachers have the right to express their opinion without being afraid. They share their positive experiences to benefit others. This is due to the positive environment that is full of high level of trust, respect and collaboration between the principal and teachers. The positive relationship between staff would lead them to share their experiences and advice which would help non-AYP school teachers to apply different tea ching styles to help their students learn and pass the state tests. BesidesRead MoreFactors Approach To The Professional Learning Community In The Classroom876 Words   |  4 Pagessecondary teachers in the district that used face to face and open interviews to gather data along with eight teachers who were presently on campus before the implementation of PLC. The leadership team consisted of the principal, five associate principals, five assistant principals, nine counselors, two registrars as well as four special services case managers. The model aided teachers to be able to collaborate with one another instead of working single-handedly. It facilitated a cooperative learningRead MoreThe At The School Was A Total Rock Star1093 Words   |  5 PagesWhen I student taught last semester the principal at the school was a total rock star. She was one of the best school leaders I have had the pleasure to witness in action. Being a principal is one of the highest stressed jobs in the world and she did it with such ease and determination. Her behavior was 50% relation- oriented behavior, 35% task oriented, and 15% change-oriented. As a principal, it was imperative that she creates a relationship with the students and staff to have everyone supportRead MoreAn Assignment On Post Bureaucratic Organizations1490 Words   |  6 Pageshow post-bureaucratic organisations provide a more desirable working environment for workers, based on the fundamentals aspects of, â€Å"trust, empowerment, personal treatment and shared responsibility† (Knights Willmott, 2007). The aspects will be analytically discussed and explored on both mainstream and critical view, with more focus on trust and empowerment. Trust is an important characteristic of post-bureaucracy. An organisation without trust will result in moral hazards such as workers havingRead MoreDefining Instructional Leadership for Our School Essay508 Words   |  3 PagesDefining Instructional Leadership Working with several principals of my seventeen years in the classroom have given me a perspective on effective practices of principalship. Now that I am out of the classroom and work directly with dozens principals, I hope to get a very close look and improved understanding of the principals role in a school. In my role as a project facilitator I have already experienced firsthand how educational leader sets its priorities for their school . Combining thisRead MoreCharacteristics Of Effective Leadership Behavior Of Secondary School Principals Essay1540 Words   |  7 PagesDeota, N.P. (1990) ‘A study of the characteristics of effective leadership behaviour of secondary school Principals’, Maharaja Sayajirao University of Baroda. Cited in MB. Buch Fifth Survey of Educational Research (Vol. II) NCERT, New Delhi, Pp.879-880. DFID (2000) ‘Poverty Elimination and the Empowerment of Women Gender Inequality poverty and human Development’, UNESCO Publication. Diwan, R. (1993) ‘PhD (Education) in MB. Buch Sixth Survey of Educational Research’ (Vol. II) NCERT, New Delhi, PpRead MoreExploring the Differences and Similarities Between a Manager and a Leader1516 Words   |  7 Pagesbecause he has persistently sought the empowerment of the people of South Africa; Mahatma Ghandi’s legacy lives on because he pursued the empowerment of the people of India. Mother Theresa is a symbol of true leadership because she passionately lived her life empowering the outcasts of the society. Gill (2006:216) summarises empowerment as Giving people the knowledge, skills, self-awareness, authority, freedom, resources and opportunity to lead themselves. Empowerment therefore creates an environment

The Effects Of Video Games On Teenagers - 1776 Words

Thu Nguyen Professor Anna C. Morrison English 100 14 May 2017 Negative Effects of Video Games on Teenagers I. Introduction a. Hook: Video games have developed with electronic technologies in this century and have been welcomed by the general public including children and teenagers. Today 97 percent of teenagers in the United States play video games every day as they want to relax and sales of games are growing. b. Thesis: Although video games are used for entertainment purposes, they have had many negative effects on health, behavior, and study of teenagers. II. Body Section 1: First of all, when teenagers play video games too much, they affect their health negatively. a. In an edition, â€Å"Excessive Video Game Playing Can Adversely Affect†¦show more content†¦c. In the United States, adolescent obesity and its health-related consequences have reached crisis proportion. Also in the article â€Å"Excessive Video Game Playing Can Adversely Affect Children s Health,† the author mentions the link between playing video games and obesity in children. It has been reported that in the United States about 40 percent of children between 5 and 8 years of age considered to be clinically obese (Haugen). In 1996, Dr. Philip Harvey, a public-health nutritionist, was quoted in the newspaper The Weekend Australian as saying that â€Å"Australian children are getting fatter and they’re getting fatter fast.† His concern was based on a study that showed that the percentage of overweight children in Australia had doubled over the previous ten years. The newspaper noted that excessive video game playing with lacking exercise was seen as the primary cause for this increase in obese children. III. Body Section 2: Secondly, Video games affect negatively on teenagers’ behaviors. a. Video games have become a major player in the entertainment industry, while also becoming increasingly violent. In the article â€Å"Violent Video Games Encourage Violent Behavior,† the author wants to show that violent video games encourage violent behavior. Violent images don t necessarily create violent children, but gamers learn that violence is an accepted means to solve problems, and they perfect shootingShow MoreRelatedThe Effects Of Video Games On Teenagers909 Words   |  4 PagesEffects of Video Games Video games are good tools to relax after hours of working and studying. In moderate doses, video games can keep teenagers’ lives balanced between academics and entertainment. If they are in stressful states or worried about their assignments, a few hours of playing video games can help to dispel all of these unnecessary thoughts. However, many teenagers nowadays consume hours a day only for playing video games. Consequently, they fall into the virtual fantasy worlds of videoRead MoreVideo Games Effects On Teenagers1716 Words   |  7 Pagesform, and video gaming is a huge part of our culture. You can ignore or embrace video games and imbue them with the best artistic quality. People are enthralled with video games in the same way as other people love the cinema or theatre† (Serkis, n.d.). Video games have shot onto the scene within the past 50 years. With technology advancing as fast as it has today, video games are becoming more and more realistic, as well as inheren tly more violent. The pressing question of today’s video games is, areRead MoreThe Effects Of Video Games On Teenagers1923 Words   |  8 PagesStudies show that teens play video games a lot; â€Å"The National Institute on Media argues that almost half of heavy video game players are aged to 17. In its 200 report on video game usage, it finds that 42 percent of children play video games for at least one hour per day.† (Nakaya) It is commonly believed that children play video games too much, and that this has a negative effect on the mental status of teens. This statistic proves that this is untrue, as an hour a day is very reasonable time frameRead MoreNegative Effects Of Video Games On Teenagers895 Words   |  4 PagesNegative Effects Of Video Games On Teenagers Do you think video games are good for teenagers? Video games are one of the fastest growing entertainment. And 97% of American teens play the video games. And young people aged 8 to 18 play the video games for about 13.2 hours a week. Do you think it is too much or normal? There are a lot of negative effects on teenagers for 13.2 hours playing games. For example, video games are experiencing emotional angst among teens, and many teens are sufferingRead MoreEffect of Violent Video Games on Teenagers1070 Words   |  5 PagesIntroduction Violent video games are special games, which negatively influences to the attitude and behavior. These video games are popular between children and teenagers. Since 1980-s years violent games are in political discussion. Because when teenagers usually play violent video games, they are becoming aggressive and then they face with psychological problems. For this, some people claim that violent games are harmful for society and they affect to behavior and health. It was interested inRead MoreEffects of Video Games on Children and Teenagers Essay1251 Words   |  6 PagesEffects of Video Games on Children and Teenagers In recent years, technology has developed very rapidly. This has led to many arguably both positive and negative changes in our everyday lives. One such change was the increased accessibility of personal computers and gaming consoles as well as the introduction of numerous video games. Due to their entertainment value, these games gained popularity among children and teenagers. Although many concerns have been voiced related to playing video gamesRead More Negative Effects of Violent Video Games on Teenagers Essay1280 Words   |  6 Pages Video games have been available to consumers for the last 30 years. They are a unique form of entertainment, because they encourage players to become a part of the games script. Todays sophisticated video games require players to pay constant attention to the game, rather than passively watching a movie. My working thesis is â€Å" Although there are other factors that can lead to violent behaviors such as inner stress, playing violent video game s are one of the main factors that can lead to violentRead MoreThe Effects Of Video Games On Young Children And Growing Teenagers1610 Words   |  7 PagesInfluence of Gaming Controversy about video games continue to escalate between parents and gamers, regarding the psychological effect of simulated, realistic, and 3D violence on the minds of young children and growing teenagers. Yet, research shows that video games contribute very little to today’s everyday violence, despite complaints and concerns that games influence a child’s normal behavior. Technology is a way of life in today’s world, computers are used by toddlers, adolescents, andRead MoreThe Negative Effects Of Video Games794 Words   |  4 Pagesimproved, video games have been enhanced together with the latest technology. Now, video games have become one of the most iconic hobbies and free time activities for teenagers from simple smartphone games to high-graphic console or pc games. However, some people tend to claim that video games are harmful to teenagers and cause them behave violent and aggressive. Also, some opinionated radicals state that video games are related to youth violence. While some people think that video games have negativeRead MoreEffects of Video Games on Teenage Life1442 Words   |  6 Pagesï » ¿Video games are part of the lives of almost all teens in America, (Lenhart, Kahne, Middaugh, Macgill, Evans and Vitak). Therefore, it is important to understand what, if any, effects video games are having on teenage life. Because many video games contain violent content, imagery, and gameplay, much research on video games has focused on whether playing violent video games leads to violent or aggressive behavior in youth. There is a lot of conflicting evidence about the relationship between video

Annotated Bibliography on Albert Einstein Essay Example For Students

Annotated Bibliography on Albert Einstein Essay Einstein Had Affair With Spy. Irish Times 2 June 1998: 10. This article tells what others only dared to tell. Letters written by Einstein reveal his secret relationship with a Russian Spy. Although there is not a lot of information in this article, one important speculation comes to mind, did Einstein aide Moscow in their production of the atomic bomb. Infeld, Leopold. Albert Einstein: His Work and its Influence on our World. New York: Charles Scribners Sons, 1950. This book by Infeld focuses on the relativity theory. It begins with the origin of the theory. It then goes on to explain Einsteins effect on the theory. The book ends with the current status of the unfinished theory of relativity. Large, Jerry. Time to Think About Where we Look for Moral Leaders. Seattle Times 24 September 1998: E1. This book too, explains Einsteins unfavorable affairs. It also goes into explanations of unhappy marriage with his cousin. Along with these two points, other damaging events of Einsteins life are brought to the surface. Matthews, Robert. Strange but True: Lucky Einstein was no Genius at Multiplication Calculation. The Daily Telegraph 28 June 1998: 19. This article explains Einsteins persistence in finding the correct conclusion to his experiments. When his work was finally substantiated, his theory could be vindicated. When his work was proven wrong by another experiment, he found what was wrong with the latter. McGrail, Anna. Einsteins Little Girl Brought Back to Life. Sunday Star Times 17 May 1998: F8. While studying in Zurich, Einstein fell in love with the only female student in his class. From this relationship came a family, which included a daughter who was basically erased from history the same year Einsteins theory earned him international fame. The article continues to speculate about what may have been of Einsteins first, Lieserl. Ramel, David. My Role Model. Computer World 24 August 1998: 56-57. This article explains Einsteins everlasting presence and the effect he has on the current growth of technology and the economy. Different people are quoted as saying that Albert Einstein is an inspiration to their work, and long passed his passing, he still gives them guidance. Schwinger, Julian. Einsteins Legacy: The Unity of Space and Time. New York: Scientific American Books, Inc., 1986. Schwingers book focuses mainly on the theory of relativity. The theory of relativity is mainly associated with one man, Albert Einstein. From Isaac Newtons groundwork to Einstein modernizing the theory, Einsteins Legacy tells all of the theory of relativity. Sugimoto, Kenji. Albert Einstein: A Photographic Biography. New York: Schocken Books, 1987. As the title indicates, this book is full of pictures. The helpful thing, which accompanies each picture, is a separate article on what is going on at the certain time of Einsteins life. Also on each page is an ongoing biography on his entire life, bit mainly focuses on his adulthood. White, Michael, and John Gribbin. Einstein: A Life in Science. New York: Penguin Books USA, Inc., 1994. Einstein is a detailed biography, which goes into all aspects of Einsteins life. From childhood to his elderly years, his life is discussed physically, mentally, professionally, and spiritually. This book also includes a note sheet, explaining all the important points from each chapter. Wise, William. Albert Einstein: Citizen of the World. Toronto: Ambassador Books, 1961. This book is geared mainly toward the younger reader. Although it is written at the lower reading level, it is helpful in giving a more experienced reader a basic understanding of Einsteins entire life. .

Strategic Marketing Management of Tim Hortons

Executive Summary Tim Hortons is a Canadian restaurant that has recorded a very high level of performance over the past years. The company is widely known for their quality product that has attracted a large number of customers from all over the world. The company is widely known for its coffee and doughnuts. It has more than 3000 stores across the nation. The company was founded in 1964 by Tim Horton who was a hockey player.Advertising We will write a custom research paper sample on Strategic Marketing Management of Tim Hortons specifically for you for only $16.05 $11/page Learn More This study examines the strategic management process employed in the company. This analysis begins by outlining the role of marketing in the company. The marketing tactics adapted by the company are given and their merits are outlined. The role and process of strategic marketing in Tim Hortons Tim Horton is one of the companies that have managed to develop the most successf ul marketing strategy. Marketing plan forms one of the most important parts in the overall business plans in Tim Hortons. The organization has integrated its marketing plans with its strategies, mission, and vision. By so doing, the organisation has managed to maintain a high level of performance. Marketing is a very important element in any organization. It is therefore necessary to have a clearly designed marketing plan or strategy in order to have a successful organization. In marketing of existing products, it is necessary to understand the customer’s needs. This understanding will act as guidance in molding the product and service to maximize customer satisfaction The success by Tim Horton’s restaurants can be attributed to its strategic marketing plans. The company has managed to improve the quality of its brand through marketing. The fast food industry has recently recorded a tremendous growth by marketing the product across the media. Marketing has a significan t role in determining an organization’s competitive advantage. Tim Hortons has managed to attract a large number of customers through its unique marketing plans. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to its success. It also helps in corporate positioning. At Tim Hortons, the strategic marketing are developed and implemented by the Chief marketing officers. They play a significant role in the entire implementation process.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Links between strategic marketing strategy and corporate Strategy of Tim Hortons The Company has managed to align its marketing plans with its mission and vision. The company’s vision is to be the quality leader in everything they do (Tim Horton 2011). By aligning its marketing plan with its mission, the organisat ion has managed to maintain a high level of customer satisfaction. This has significantly contributed to the performance of the organization. The company’s mission is to deliver quality products and services to their guests and communities by maintaining continued innovation, quality leadership, and partnership. These are the guiding principles in the company. They have been integrated in the company’s day to day operations and plans. In order to maintain a high level of performance within an organization, it is always necessary to have a market oriented mission. One of the most important things in every business is a clear understanding of what their business is and the customer needs that are met. Tim Hortons has integrated this in its mission. In the contemporary world, consumers in the food industry are more concerned about the health implications of the food. However, this does not imply that they have ignored the prices. Therefore, companies in the food industry must be in a position to satisfy all these needs at once. Tim Horton’s mission is aligned with these needs, that is, delivering quality products and continued innovation. Tim Hortons has been ranked as one of the companies with the most effective marketing strategies in Canada (Redpath 2011). The company has managed to apply various tactics successfully, the fact that has won it a significant number of customers. However, the company has been facing tough competition from its competitors like McDonalds (Redpath 2011). Through a successful branding process, the company has managed to attain a top class position in fast food industry in Canada. The strongly developed brand has won the company a large number of customers. Models of strategic marketing planning Over the past decade, several organizations have recorded high level of performance by adopting various models of marketing planning. There are a number of models that has been proposed. While implementing marketing strate gies within an organization, it is always necessary to consider the internal and external environment.Advertising We will write a custom research paper sample on Strategic Marketing Management of Tim Hortons specifically for you for only $16.05 $11/page Learn More Internal analysis involves consideration of the organization’s values, aspirations, desired objectives, and competencies. This analysis model is critical while conducting strategic planning. It ensures that the marketing strategies lead to realization of organizational goals and objectives. Market segmentation is another important model that has been applied by many organizations. Through segmentation, an organisation is able to realize the needs of its customers. In segmentation, an organisation divides its market based on certain aspects such as characteristics, demographics, income among others. This helps an organization in meeting the needs of its customers (Lamb, Hair and McDaniel 2011). External environment is also necessary in strategic marketing planning. This analysis helps an organisation in identifying the consumer needs as well as their characteristics. This analysis is very important since it helps an organisation to identify the best marketing strategies. Tim Horton’s success can be attributed to its ability to adopt these strategies effectively. The company’s marketing efforts reflects its values and object jives. This means that the company has critically analyzed its internal environment in coming up with its marketing strategies. External environment scanning has also played an important role in Tim Hortons. By analyzing its external environment, the company has identified the consumer needs in the market. For instance, the company has identified the customers’ needs for freshness and diet. This has helped the company to incorporate these needs in its marketing tactics. Promotion is also another important strategy that has b een employed in marketing in the company. Promotion strategy is of great importance in creating customer awareness especially in the initial stages of organization’s development. This method has helped the company reach a large number of its customers. One advantage of using sales promotion is that it can stimulate quick increases in sales by targeting promotional incentives on particular products. These can significantly help in improving the performance of the organization in the short run. Sales promotion also plays a significant role in creating consumer awareness. In this case, the potential consumers are not aware of the upcoming products.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sales promotions will, therefore, play a significant role in informing potential customers of the products available from the gallery. Tim Hortons has successfully applied this strategy in its operations. The company uses various promotion activities in marketing its products. This has significantly contributed to its success. Sales and promotions help to sway consumers to risk buying a new product. Product specials encourage a customer to try the product, often giving the much needed boost to sales. This is an aspect that has been utilized in the company, for instance, through lowering of prices (Trehan and Trehan 2009). Marketing tactics used at Tim Hortons and their benefits In order to achieve its current position, Tim Hortons has managed to maintain various marketing tactics that has enabled the company to maximize its sales. When the founder of Tim Hortons opened the first store, he thought that his products will sell themselves since he had a good status in the society. He wa s widely known as a hockey champion and for actively participating in social activities. In other words, he applied the testimonial approach in entering into the market. This approach is usually applied by well known people in the society. Soon after its establishment, Tim Hortons applied the slogan ‘Always Fresh’ to attract its customers. This slogan played a significant role in attracting customers by promising them freshly baked menu (Tim Hortons 2011). The company managed to attract a significant number of customers by promising quality foods and services through marketing. In fact, it was the first company to promise its customers quality products and services. One of the most famous promotion strategies that the company has used is the ‘Roll up the Rim’. This is one of the most famous marketing campaigns that the company has ever had. This is a promotion contest that has attracted the attention of many people across the world. In this contest, the com pany makes the use of figures to emphasize and guarantee that a significant fraction of the cups were winners (Tim Hortons 2011). People have an opportunity to win variety of different prizes in every year. In its promotion efforts, the commercials promised of extra ordinary nature of the company’s product. For instance, the company insisted that their product was part of the people’s routine. The company associated its products with quality life styles. This convinced a great number of people to divert their consumption styles where a significant number of people began consuming the company’s products. Tim Hortons advertises its products through various media. These include the billboards and television. The company also advertises its products through children’s foundation and other activities like funding programs that are involved in children games. This has significantly helped the company to market its products. This has also helped in building the company’s brand. Advertisement is another tactic that has been used to win a significantly large number of customers. The company is widely known for sponsoring the Brier; the championships that has attracted a large number of people. Through such activities, the company has managed to market its products while building its brand as well. Tim Hortons has applied various advertising slogans in its operations. Some of the slogans used are ‘You Have Always Got Time for Tim Hortons’ (Tim Hortons 2011). Such slogans have helped the company to attract a large number of customers to its products. Later in 2000, the company adopted a new slogan; ‘Always Fresh, Always Tim Hortons.’ This slogan was mainly meant to guarantee the consumers about the freshness of the company’s products. A large number of people in the market were becoming more concerned about the freshness. This slogan therefore played a significant role in attracting customers with such i nterests or tastes. Advertisement as a method of promotion is associated with a number of advantages. To start with, advertisement is effective in reaching a wide range of audience (Trehan and Trehan 2009). This is especially when advertising is conducted through a media which reaches a large number of people. The method will reach greater number of people compared to other methods like the sales promotion. Marketing a product directly to the public is another great way to advertise a new product. This is an aspect that Tim Hortons’ has utilized to the maximum and has contributed greatly to its overall success. Positive peer pressure is achieved through direct marketing and thus it is an excellent advertising campaign that raises awareness for the company’s products and services. In pricing, there will be a need to conduct a research on the market. This will enable the firm in analyzing what the competitors are providing and the prices they offer at the market. This wi ll help in determining the most competitive price offer. Tim Hortons is one of the few restaurants across the world that is known to offer health food at very reasonable products (Tim Hortons 2011). The company is widely known for its low priced foods. The company has managed to achieve this by minimizing its operational costs. The company has managed to adopt very low operational costs. Price refers to the amount of money that the consumers will be willing to pay for the Tim Horton’s products and services in the market. Before deciding on the price to impose on the products and services, the company compares the prices of the competitors so as to make sure that their prices are at par. For a long time, the company has managed to attract a large number of customers due to its extremely low prices. Advertisement Marketing Strategy Its Merits to Tim Hortons Advertisement as a method of promotion is associated with a number of advantages. To start with, advertisement is effectiv e in reaching a wide range of audience (Trehan and Trehan 2009). This is more so when advertising is conducted through a media, which reaches a large number of people. The method will reach greater number of people compared to other methods like the sales promotion. Therefore, this method will not only reach the people who shop in that particular supermarket, but also to other people who shop from other stores. Another advantage of this method is that it is most effective in creating awareness. When the audience views a certain advert on television regularly, this increases their awareness of the presence of the product in the market. This builds their curiosity to try the new product; a thing that significantly helps in increasing the level of sales. Again, advertising helps in building customer trust through repetition of the main brand and product. In the process, the company will be able to maximize on the level of sales made. Recommendations This discussion has clearly shown th at Tim Hortons has successful marketing strategy, the fact that has contributed to its success. However, the company has been losing from its competitors. This has significantly undermined the organization’s performance. In orders to avoid such loses, the company must try to balance its marketing strategies. It must give all the products adequate attention. These will promote high performance in all the products. The company has not fully utilized the social networks like the Facebook and the Twitter. This is despite the fact that such strategies have helped many organizations’ reach a large number of people. The company must therefore improve on its marketing strategies through the social networks. Conclusion In conclusion, this discussion has clearly shown that Tim Hortons has recorded good performance in its operations. The company has managed to maintain a high level competitiveness due to its effective marketing strategies. The company has successfully applied str ategies such as promotions, the fact that has significantly contributed to a high level of sales. However, the company is losing on some products from its competitors. This can be mitigated by expanding its marketing strategies, for instance, through the social networks. By so doing, the company can massively increase its sales. Reference List Lamb, C., 2009. Marketing. Canada, Cengage Learning. Lamb,C., Hair, J. and McDaniel, C., 2011. Essentials of Marketing. Mason, Cengage Learning. Redpath, T., 2011. Roll Up the Rim to Win Sweet Profits at Tim Hortons. Web. Tim Hortons. 2011. Products. Web. Trehan, M. and Trehan, R., 2009. Advertising and Sales Management. New Delhi, FK Publications. This research paper on Strategic Marketing Management of Tim Hortons was written and submitted by user Brian Neal to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.