Tuesday, January 28, 2020
Impact of Student Socio-Economic Background on Performance
Impact of Student Socio-Economic Background on Performance ââ¬Å"THE IMPACT OF STUDENTââ¬â¢S SOCIO-ECONOMIC BACKGROUND ON ACADEMIC PERFORMANCEâ⬠A CASE STUDY OF NORTH-EAST STUDENTS IN LOVELY PROFESSIONAL UNIVERSITY (PUNJAB) JALESH GURUNG CHAPTER I INTRODUCTION ORIENTATION OF THE PROBLEM Education is a basic tool used by society for transmission of its societal values and culture. so, every parents are the most immediate relation of a child for their development and growth. Their financial status and education do have an important influence on the personality of child. For instance educated parents can better understand the educational needs and their childrenââ¬â¢s aptitude. They can help their children in their early education which affects their proficiency in their relative area of knowledge, confidence, idea, etc. While, Belonging to strong financial background, parents can provide latest technologies and facilities in a best possible way to enhance educational capability of their children as well as they provide good education facilities also. Socioeconomic status is an economic and sociological combined total measure of a persons work experience and of an individuals or familyââ¬â¢s economic and social position relative to others, based on income and education, and occupation (Marmot, Michael, 2004) indicates When analyzing a familyââ¬â¢s social economic status, the household income, earnersââ¬â¢ education and occupation are examined, as well as combined income, versus with an individual, when their own attributes are assessed. Many factors and reasons have been given as being responsible for the continuous falling in the academic standard of our present educational system. These includes; attitudes of teachers to work, lack of seriousness on the part of the students, effect of the dwindled economy and to some extent the increasing degenerating moral system. According to Lareau, Annette ( 2003) observes that Socioeconomic status is typically broken into three categories, high, middle, and low to describe the three areas a family or an individual may fall into when placing a family or individual into one of these categories any or all of the three variables income, education, and occupation can be assessed. Additionally, low income and little education have shown to be strong predictors of a range of physical and mental health problems due to environmental conditions may be the entire cause of that personââ¬â¢s social predicament to begin with. Most economically disadvantaged children have effectively mastered the usual developmental childhood tasks of motor and language skills, and have learned the values of social practices of their homes and neighborhoods (Harry Klingner, 2007); but they may not have learned particular forms of language or the ways in which schools use specific forms of language to the extent that their middle inco me peers have. Therefore, it can be assumed that studentsââ¬â¢ failure to achieve academically may be explained by other factors also. The amount of money that a family has or the color of a childââ¬â¢s skin should not influence how well that child learns (Rothstein, 2004) Literature review These chapter focus on the relevant and related literature of various researches in an attempt to relate their work to this study. Sub topic related to the literature review are as follows: The concept of social and economic problems Relationship between parents income to the students. The students academic performance as well as social adjustment (i)The concept of social and economic problems While sociology use some broad theoretical sense to explain the concept and meaning of society and its activities. They divide the macro-level society into two broad perspectives, namely functionalism and conflict theory, and then the feminist theory, which combines both micro and micro-levels of analysis, and also the interactions theory, a micro ââ¬âlevel analysis which is by far the most influential of the social psychological theories in sociology. (Coleman and Cressey, 1999).The idea make up of the society in such that individual and group of individual is co-exist in the society and make them as a harmony and pace without any threat to the society. Moreover the concept of social and economic problems is that misconstrued by many people. (ii)Relationship between parents income to the students. APA ( 2001) describe the relationship of family socioeconomic status to childrens readiness for school, Across all socioeconomic groups; parents face major challenges when it comes to providing optimal care and education for their children. For families in poverty these challenges can be formidable. Sometimes, when basic necessities are lacking, parents must place top priority on housing, food, clothing, and health care. Educational toys, games, and books may appear to be luxuries, and parents may not have the time, energy, or knowledge to find innovative and less-expensive ways to foster young childrens development. Furthermore,( Ominde, S.H 1964) observes that even in families with above average income parents often lack the time and energy to invest fully in their childrens preparation for school, and they sometimes face a limited array of options for high-quality child care both before their children start school and during the early school years. Kindergarten teachers throughout the country report that children are increasingly arriving at school inadequately prepared. Families with low socioeconomic status often lack the financial, social, and educational supports that characterize families with high socioeconomic status. Poor families also may have inadequate or limited access to community resources that promote and support childrens development and school readiness. Parents may have inadequate skills for such activities as reading to and with their children, and they may lack information about childhood immunizations and nutrition. Lareau, Annette (2004) state that low maternal education and minority-language status are most consistently associated with fewer signs of emerging literacy and a greater number of difficulties in preschoolers. Having inadequate resources and limited access to available resources can negatively affect families decisions regarding their young childrens development and learning. As a result, children from families with low socioeconomic status are at greater risk of entering kindergarten unprepared than their peers from families with median or high socioeconomic status. Amutabi, M.A (2003) says that the impact of socioeconomic status on childrenââ¬â¢s readiness for school: while the segregating nature of social class, ethnicity, tradition may well reduce the variety of enriching experience through to be prerequisite for creating readiness to learn among children activates. Similarly, cast ethnic value, housing, neighborhood and access to resource that directly or indirectly affect enrichment or deprivation as well as the acquisition of specific value system (iii)The studentââ¬â¢s academic performance as well as social adjustment Academic performance of students in the classroom is very important as this is capable of determining whether the student is doing well or not. Parents, Teachers, School Administrators attach so much importance to studentsââ¬â¢ academic performance that if the students are not performing well academically, then they see all other efforts of the students in the school programme as a total waste. These people pretend as if there are no other activities for the student in the school environment aside the academics, hence academic performance defines the totality of the child in his school life. Contrary to the opinion of this group, it is important that there are many factors that determine the level of a studentââ¬â¢s academic achievement, chief among these factors is social adjustment. Moreover, academic performance has been seen as a term used for students based on how well they are doing in their studies and classes. This definition tends to see academic performance as the culmination of all the activities of the student in the school. Academic performance for the student is also seen as the extent to which a student has achieved his educational goals (Wikipedia, 2012-2014). 1.3 Statement of the problems According to study published in 2001 issue of Psychological Science found that children of parents with a high socioeconomic status tended to express more disengagement behaviors than their less fortunate peers. In this context, disengagement behaviors represent actions such as fidgeting with other objects and drawing pictures while being addressed. Other participants born into less favored circumstances tended to make more eye contact, nods as signs of happiness when put into an interactive social environment. The more fortuitous peers felt less inclined to gain rapport with their group because they saw no need for their assistance in the future. However, Socio-economic status can be measured in a number of different ways. The prime things that commonly it is measured by fatherââ¬â¢s education, occupation and income. All familys socioeconomic status is based on family income, parental education level, parental occupation, and social status in the community such as contacts within the community, group associations, and the communitys academic performance of the family, while families with high socioeconomic status often have more success in preparing their young children for school because they typically have access to a wide range of resources to promote and support young childrens development in day to day life. They are able to provide their young children with high- quality child care, books, and toys to encourage children in various learning activities at home but lack in poor ones. And , they have easy access to information regarding their childrens health, as well as social, emotional, and cognitive development. In addition, families with high socioeconomic status often seek out information to help them better prepare their young children for school and college. The study aimed at finding o ut the contribution of socio-economic status of the family on the academic performance of the student in private Universities in Punjab, A case study of North-East students in lovely professional university. 1.4 Objective To study the relationship between socio- economic status of families and its impact on the academic performance of the students in university. To study the impact of the level of parentsââ¬â¢ education on the academic performance of the students in university level. To study the impact of occupations of parents on academic performance of the students in the in university. Similarly, to know about the negative impact as well as positive impact on the students performance. To study the impact of family income on academic performance of the students in the various courses in university. To study the impact of expenditure on childrenââ¬â¢s education on their academic performance in the university. To know about the studentââ¬â¢s academic performance (TGPA/CGPA) according to their families socio-economic background. CHAPTER-II METHODS AND PROCEDURE 2.1 STUDY AREA 2.2METHODS While, according to the availability of data the method adopted for this study was descriptive and statistical in nature. The sample consists of 95 students selected from different courses in the university. Therefore, Out of 95 students 36 were males and 59 were females in age range of 20 to 30 from different schools. To have a comparative study of the boys and the girls ,the sample was drawn from both the boys and the girlââ¬â¢s institutions. Stratified random sampling technique was applied for selection of the students for the sample. Similarly, For a detailed technical discussion of all that will be presented in this section, see Dachs et al (2006) Figure 1 ââ¬âHeretical web of determinants of academic performance of students at university (Dechs et al. 2006) 2.3 QUESTIONNAIRE A self designed questionnaire was used for collection the data. First of all, The questionnaires were designed keeping in mind the objectives of the study and the clarity required at the field level for filling the questionnaire. In this study both types of questionnaire are used i.e. closed-ended as well open ended or combination of both. 2.4 DATA COLLECTION The primary data was collected through the help of questionnaires. While its carry both types such as closed ended as well as open ended questions and they are self administered. All around 95 of questionnaires ware distributed in different block of the University. Secondary data were collected by the appropriated data sources including news paper, books, journals, and activities both published and un-published data sources. Therefore, the data were collected by the method of snow ball survey as well as self distributed. Generally I followed this methods because it was save my time and costs. Additional documents were collected by the university faculty and from friends as well. 2.5 PROCESSING OF DATA The Entire data from the field observation was processed and tabulated in the computer unit. However these processes include the writing, interpretation, analysis of data etc. The programmed for the data feeding, coding of data, scrutinizing of data, preparing of table for the report as well as preparing of statistical volume and analytical tools likewise bar diagram, percentages, pie chat etc.
Monday, January 20, 2020
Street Scalpers :: essays papers
Street Scalpers Ticket scalping has shown much benefits to both consumers and sellers, and where demand meets supply. For the ultimate consumers, scalpers offer an alternative to purchasing the much sought after tickets without waiting in line. However, at a higher monetary value! Demand for these "easy" tickets has been great that keeps ticket scalping going on for years. There are different value people put in the things they do over the others. What is the value an individual put to wait in line or to pay a higher price differs these people into two groups. From the economic perspective, people who waits in line expects their marginal benefits from the ticket to match or exceed their marginal cost. While others choose to purchase from street scalpers has place their time as their marginal benefits over the marginal cost of higher price. Ticket scalping will thrive as long as there is demand for the service and people are willing to pay a higher price. As the two group of people identify their marginal benefits opposite of one another, the price for the same event changes as well. The time-cost to wait in line seems higher to the buyers from the scalpers and therefor, it is fair that they pay a higher price for the ticket without having to spent unproductive hours. To enforce restrictions on reselling tickets, the price of the tickets will become less affordable as there will be less audience to make the event more successful and profitable. It will also cost the scalpers to charge their customers an even higher price. The best solution to stop ticket scalping is to have enough tickets for everyone who wants it.
Sunday, January 12, 2020
Market Analysis
Market Analysis Bubble tea is specialist drink increasingly being offered in cafes, coffees shops and bars. It originates from Asia and is made upà of hot or cold tea, milk,à sugar and giant blackà tapioca balls. Ice is then added and the drink shaken to create the bubble effect. Bubbletea is often referred to as pearl shake, tapioca ball drink; boba ice tea and bubble drinkà among other things. Owing to their influences, bubble teaà cafes are often Asian-themed in decor and may alsosell Asian snacks and food.They are often situated in fashionable areas of cities,à populated by urban professionals with high disposable incomes and an interest inalternative eating and drinking venues. Bubble tea is a tea beverage that originated in Taiwan in the 1980s. The term ââ¬Å"bubbleâ⬠refers to the tapioca balls in the drink. These chewy tapioca balls, or ââ¬Å"pearls,â⬠à areconsumed along with the beverage through a wide straw. Bubble tea is especially popularà in ma ny East Asian and Southeast Asian regions such as Taiwan, Brunei, China(including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South Korea,Thailand, Indonesia, Vietnam andà Australia.Bubble tea is a mixture of iced or hot sweetened tea, milk, and often other flavorings. Thedistinctive characteristics of bubble tea are the black gummy balls made of tapioca (or,more commonly in East Asia, yam starch), called ââ¬Å"pearlsâ⬠or ââ¬Å"bobaâ⬠or balls that sit at theà bottom of the cup. The pearls are larger than those found in tapioca pudding, with adiameter of at least 6 millimeters, but smaller ones are occasionally used. They aregenerally translucent brown with a darker brown center, although pearls of other colors orà ââ¬Ëjelly cubes' have also recently become available.The original bubble tea consisted of a hot Taiwanese black tea, tapioca pearls, condensedmilk, and honey. As this drink became more popular, variations were created. Initiallyiced v ersions with a hint of peach or plum flavoring began to appear, and then more fruitflavors were added until, in someà variations, the tea was removed entirely in favor ofà realfruits. Today you can find shops entirely devotedà to bubble tea, similar to bubble teacafes of the early 1990s. They usually contain colored pearls that are chosenà to matchwhatever fruit juice is used, in addition toà brightly colored oversize straws for sucking upthe pearls.Bubble tea is generally split into two types: fruit-flavored teas, and milk teas. Milk teasmay use dairy or non-dairy creamers. The mixtures that make upà bubble tea vary. Several examples of flavors are strawberry,à passion fruit, mango, chocolate, and coconut, and may be added in the form of powder,fruit juice, pulp, or syrup to hot black or green tea, which is shaken in a cocktail shaker orà mixed in a blenderà with ice until chilled. The mixture is usually combined with milkà andcooked tapioca pearls.Bubble tea ba rs often serve bubble tea using a machine to seal the top of the cup withà plastic cellophane. This allows the tea to be shaken in the serving cup. The cellophane isthen pierced with a straw. Otherà cafes use plastic dome-shaped lids. Even fruit slushiesand smoothies can have boba added to the drinks. These tapioca pearls are made mostly of tapioca starch, which comes from the tapioca, orà à bitter-cassava plant. In other parts of the world, theà bitter-cassava plant may be calledmanioca or yuca. Cassava is native to South America, and was introduced to Asia in the1800s.The balls are preparedà by boiling for 25 minutes, until they are cooked thoroughlyà but have not lost pliancy, and then cooled for 25 minutes. After cooking they last about 7hours. The pearls haveà little taste, and are usually soaked in sugar or honey solutions. There are two shops that claim to be the first creator of Bubble Tea. One is Liu Han Chiewho worked in Chun Shui Tang teahouse Taichung Cit y, Taiwan in the early 1980s, andexperimented with cold milk tea byà adding fruit, syrup, candied yams, and tapiocaà balls. Although the drink was not popular at first, a Japanese television show generatedà interestamong businessmen.The drink became well-known in most parts of East and SoutheastAsia during the 1990s. An alternative origin is the Hanlin Teahouseà in Tainan City, Taiwan, owned by Tuà TsongHe Hanlin Bubble tea is made by adding traditional white fenyuan which have anappearance of pearls, supposedly resulting in theà so-called ââ¬Å"pearl tea. â⬠Shortly after,Hanlin changed the white fenyuan to the black, as it is today. In the late 1990s, bubble tea began to gain popularity in the major North American citieswith large Asian populations, especially those on theà West Coast and East Coast and inTexas.The trend in theà United States started by Lollicup in the city of Sanà Gabriel,California and quickly spread throughout Southern California. The be verage has receivedmuch attention from mainstream American media, includingà covers on National PublicRadio show Morning Edition andà the Los Angeles Times. Bubble teaà has spreadinternationally through Chinatowns and other overseas Asian communities. In the U. S. , major chains such as Boba Bee in Chicago are expanding into suburbanareas, particularly those with large Asian populations. Bubble teaà can also be found inmajor European cities such as Londonà and Paris.Bubble tea is also gainingà in popularityin Canada, particularly in and aroundà the cities of Vancouver, British Columbia; Toronto,Ontario; and Montreal, Quebec where there are large Asian-Canadian communities. It isalso gaining popularity in Australia, especially in Sydney, Brisbane andà Melbournewhere there are also high concentrations of Asian immigrants and descendants. Capital Bubble Tea Cafe's focus is on meeting the demand of a regular local residentcustomer base, as well as aà significant level of tourist traffic from nearby highwaysMarket Segmentation Customers are likely to be: * Young professionals may consider bubble tea aà novelty and luxury alternative tothe commuter, lunchtime or after-work coffee. * Although it contains sugar, bubble teaà is a much healthier alternative tocarbonated fizzy drinks and may therefore appeal to health conscious consumers. * It is popular for people to hold meetings such as craft circles and book groups inlocal cafes and coffee shops and a bubble tea cafe could appeal as an unusualalternative. Due to its fairly new status, bubble tea has a certain novelty value that mightappeal to people lookingà to try different tastes and flavors. * Office workers looking for a quick snack and drink or a relaxing meeting place. Travelers will be attracted to bubble teaà cafes situated at transport locations suchas railway stations or airports; these can provide a useful way of relaxing beforeor during journeys. Increasingly bubble tea cafes or outlets are being located attransport terminals servicing clients throughout journeys, even short distance commutes.Capital Bubble Tea Cafeà will focus on two different market segments: Commuters andCaptive Consumers. Commuters are defined as any oneà or more individuals in a motorized vehicleà travelingfrom point ââ¬Å"Aâ⬠to point ââ¬Å"B. â⬠à Capital Bubble Tea Cafe greatest concentrationà will be oncommuters heading to or from work, or those out on their lunch break. Captive Consumers would include those who are tethered to a campus environment, or ina restricted entry environment that does not allow free movement to and from.Examples would include high school and college campuses, whereà there is limited timeà between classes, and corporate campusesà where the same time constraints are involved,à but regarding meetings and project deadlines, and special events; such asà carnivals, fairsor festivalsââ¬âwhere there is an admission price to ente r theà gate, but exiting would meananother admission fee, or where refreshments are anà integral part of the festivities. Capital Bubble Tea Cafe focuses on the middle and upper-income markets. These marketsegments consume the majority of bubble tea. Local ResidentsCapital Bubble Tea Cafeà wants to establish a large regular customer base. This willestablish a healthy, consistent revenue base toà ensure stability of the business. Tourists Tourist traffic comprises approximately 35% of the revenues. High visibility andcompetitive products and service are critical toà capture this segment of the market. Target Market Segment Strategy The dominant target market for Capital Bubble Tea Cafe is a regularà stream of localresidents. Personal and expedient customer service atà a competitive price is key tomaintaining the local market share of this target market.Market Needs Because Capital City has a warmà climate for eight months out of the year, bubbleà teaà products are very much in demand. During the remaining four months of the year,à warmdrinks are in significantly higher demand, along with a slower but consistent demand forà à bakery products. Much of theà day's activity occurs at lunchtime, with a relatively steadyflow for the remainder of the day. Service Business Analysis The retail bubble tea industry in theà U. S. has recently experienced rapid growth. Theclimate in Capital City stimulates consumption of cold beverages throughout the year.Bubble tea drinkers in the U. S. are finicky about the quality of beveragesà offered at thenumerous cafes across the region. Despite low competition in the immediate area, Capital Bubble Tea Cafe will positionitself as a place where customers canà enjoy a cup of delicious bubbleà tea with a freshà pastry in a relaxing environment. Competition and Buying Patterns Competition in the local area is somewhatà sparse and does not provide nearly theà level ofà à product quality and cus tomer service as Capital Bubble Tea Cafe. Local customers arelooking for a high quality product in a relaxing atmosphere.They desire aà unique, classyexperience. In addition to sales through company operated retail stores, leading competitors selldrinks through other channels of distribution (specialty operations). Larger chains varytheir product mix depending upon the size of each store and its location. Larger stores carry a broad selection of drinks inà various sizes and types of packaging, aswell as accessories such as storage containers, travel tumblers andà mugs. Smaller storesand kiosks typically sell a limited line of drinks and,à maybe, a few accessories such astravel tumblers and logo mugs.Technologically savvy competitors make fresh bubble tea and bubble tea-related productsconveniently available via mail order andà online. Additionally, a few larger competitorshave made mail order catalogs offering bubble tea, certain food items, and select bubbletea-making equ ipment and accessories, available. Websites offering online stores that allow customers to browse for and purchaseà bubbletea, gifts, and other items via the Internet have become more commonplace as well Strategy and Implementation Bubble tea cafes shops are heavily reliant on impulse buying and passing trade.Thereforethey will benefit from a strong image that is attractive toà clearly identifiable types ofà customer. They are at the forefront of ââ¬Ëlifestyleââ¬â¢ branding and as suchà reflect the changes in theUSââ¬â¢s demographic make-up. Issues to consider when developing a bubble tea cafes client base include: * Visibility ââ¬â location will be vital. However, high street sites may be difficult toobtain due to high rentà and intense competition, particularly from major chains. * Ease of access ââ¬â other locations to consider includes those close to transport, e. g. near railway and bus stations. Shop design ââ¬â bubble tea cafes usually cater for both the leisure and takeawaymarket by having separate areas, e. g. a lounge area and a walk-in area. Manychains have been modeled on specific themes such as Asian style. However, anindependent bubble tea cafeà may need to differentiate itself from the large chains. Advertising in a variety of local publications will increase knowledgeà of yourà à bubble tea cafe andà a favorable review in the localà media will increase interest. Consideration should be given to additional activities that may attract custom.Forà example displaying art works of local artists or students may bring in customers. Live music could increase interest or hosting ââ¬Ëreadingà groupââ¬â¢ meetings (anincreasingly popular leisure activity) could bring in additional and regular custom. * Promotional offers ââ¬â most bubble tea cafes attract younger customers, thereforeà promoting the business to older age groups may be worthwhile or offering dealssuch as ââ¬Ëbubble tea andâ⬠¦ ââ¬â¢ deals. * Good quality food and drink will beà an essential element as the market is highly competitive. If other drinks are served this could beà promoted along with any other unusual elements of the business. * Word of mouth recommendation will also beà important therefore it is important that you offer good customer service andà staff are aware of this requirement. Capital Bubble Tea Cafeà will succeed by offering consumerââ¬â¢s high quality bubble tea, as well as bakery products with personal service atà a competitive price. Competitive Edge Capital Bubble Tea Cafe's competitive edgeà is the relatively low level of competition in the local area in this particular niche.Capital Bubble Tea Cafeà will involve the customers in community support efforts byexplaining that a portion of their purchase price will be donated to a charity of theirà choosing. In so doing, Capital Bubble Tea Cafe has: * Provided a customer with a quality productà at a competiti ve price. * Provided the customer with a more convenient method for obtaining their desiredà product. * Demonstrated how Capital Bubble Tea Cafeà appreciates their loyalty andà patronage by donating money to their personal cause. Marketing Strategy CapitalBubble Tea Cafeà will be implementing a low cost advertising/promotioncampaign which could involve drive-time radio, but not much more. Capital Bubble Tea Cafeà will rely on building relationships with schools, charities and corporations to provide significant free publicity because of its community supportà program. By giving charitable contributions to these institutions, they will get the word out to their students/faculty/employees/partners about Capital Bubble Tea Cafe. Word of mouth has always provenà to be the greatest advertising program a company can instill.In addition, the media will be more than willing to promote the charitable aspectsof Capital Bubble Tea Cafeà and provide the opportunity for more expo sureà every timeCapital Bubble Tea Cafe writes a check to another organization. Pricing StrategyCapital Bubble Tea Cafeà pricing will be comparable to the competition, but with thevalue-added feature of immediate convenience. Promotion StrategyThe long-range goal is toà gain enough visibility to leverage the productà line into otherà regions and generate inquiries from potential inventors.Toà do that, Capital Bubble TeaCafe needs: * Public relations services at $1,000 per monthà for the next year intended togenerate awareness of editors and productà information insertions, reviews, etc. Itis anticipated that the school fundraising program will generate a fair amount ofà à publicity on its own and will, perhaps, minimizeââ¬âor evenà eliminateââ¬âthe need forà a publicist. * Advertising at $1,000 per month concentrating on drive time radio. CapitalBubble Tea Cafe will experiment with different stations, keepingà careful track ofà results.As with the school fundraising program, Capital Bubble Teaà Cafe expects the facilities and signage to be aà substantial portion of our advertising. However,in the start-up phase, Capital Bubble Tea Cafe needs to let people know where tolook for the facilities. Marketing ProgramsDistinctive Logo:Capital Bubble Tea Cafeà wants to touch every customer every day. Thatà is why the use ofà the term ââ¬Å"Come Againâ⬠with aà smiling logo lends itself to being the corporate identifier. Distinctive Buildings:Capital Bubble Tea Cafeà has worked closely with the manufacturer to makeà the buildingdistinctive, so that it is easy to recognize, andà functional.Advertising and Promotion:In the first year, Capital Bubble Tea Cafe plans to spend $20,000 on advertising andà promotion, with the program beginning in **. This would not be considered a seriousadvertising budget for any business, but Capital Bubble Tea Cafe feels the exposure willcome from publicity and promotion, so most ofà the funds will be spent on aà goodà publicist who will get the word outà about the charitable contribution program andà how itworks in conjunction with the website.Capital Bubble Tea Cafeà also believes that word-of-mouth advertising and free beveragecoupons will be better ways to driveà people to the first and secondà locations. In the second year, Capital Bubble Tea Cafe is increasing the budget to $40,000, since itwill need to promote several locations, with particular emphasis on announcing theseopenings and all the other locations. Capital Bubble Tea Cafe will continue to useà publicity as a key component of the marketing program.In the third year, Capital Bubble Tea Cafe will increase its advertising and promotionà budget to $80,000,à with the majority of the advertising budget beingà spent on drive timeradio. Sales StrategyThere will be several sales strategies put into place,à including posting specials on high-à profit items at the window. Th e staff will also handà out free drink coupons to those whohave purchased a certain number of cups or something similar.Capital Bubble Tea Cafeà will also develop window sales techniques such asà the staffà asking if the customer would like aà fresh-baked item with their bubble tea. Sales Programs * Corporate Tasting Events ââ¬â Capital Bubble Teaà Cafe plans to host tasting eventsfor customers on a quarterly basis. Each quarter, at theà introduction of eachseason, Capital Bubble Tea Cafe will be adjusting its menu to reflect the changesin the flavors served. * Drink Coupons ââ¬â At fundraising events for schools andà corporate events, we willà be giving away drink coupons as door prizes or awards.This encourages theà person to come in for their free beverage and bring a friend or buy a baked item orà a package of our bubble teas. * Chamber of Commerce and Professional Memberships ââ¬â Becauseà of the need tosell our services, Capital Bubble Tea C afeà will be an active participant in the Regional Chamber, local Chambers of Commerce,à Foodservice Associations, and Specialty Beverage Associations. The exposure and education that these organizations provide is outstanding, but equally important are theà contacts and opportunities made available
Friday, January 3, 2020
Essay on Hcs/455 Policy Process Part Ii - 742 Words
Policy Process Part II HCS/455 The Policy Process: Part II In this paper we will discuss the final stages of how a topic becomes a policy. The paper will discuss formulation, implementation, and the legislation stage. These stages must be done in this order to ensure the policy is being formed the correct way and not scattered around. This paper will also consist of the evaluation stage, analysis stage, and revision stage and describe the purpose and methodologies process for evaluating and revising a public policy. Phases and stages The formulation stage is very important, as this is the stage that must gather all information necessary to make an effective policy. Stakeholders and a committee will come together and discuss whatâ⬠¦show more contentâ⬠¦Education of HIV/AIDS is very important to help prevent from becoming infected with this deadly disease. There are many factors that are being looked at that may be associated with the affect of the transmission of HIV such as, gender relationships, social exclusion and poverty, etc. These issues happen every day and health care providers must help those infected with HIV/AIDS to start treatment right away (Mayo Group, 2010). A national health policy must formulate different guidelines what will enable the policy to help the government govern the public. This stage is really important to help bring health care policies together. Revision stage The last stage before finalizing anything is the revision of the policy before itââ¬â¢s implemented. The revising stage will allow changes to be made for improvement to the publicââ¬â¢s health. Finding ways for everyone to be treated equally and still get the proper treatment for those individuals who are suffering from HIV/AIDS is very important. The Policy Process: Part II There are many reasons as to why each stage is implemented into the policies and procedures. Having guidelines and policies into place will allow everyone to understand that they must take the precautions with those who are infected with this disease. Health care providers must provider their services to those who are having issues such as HIV/AIDS on a personal level to allow them to feel comfortable to talk about the issueShow MoreRelatedPolicy Process Essay1342 Words à |à 6 PagesPart II: The Policy Process Melissa Paciello Health Care Policy: The Past and the Future/HCS 455 April 11, 2011 Bette Sorrento Part II: The Policy Process Part I of the policy process involves, the formulation phase, the evaluation or legislation phase, and the implementation phase. The formulation phase is the stage where the all the information, ideas, concepts, and researches from various people, organizations, and interest groups are taken. The legislation or evaluation process is definedRead MoreExploring Corporate Strategy - Case164366 Words à |à 658 PagesStakeholder expectations Social responsibility Culture Competitive strategy Strategic options: directions Corporate-level strategy International strategy Innovation and Entrepreneurship Strategic options: methods Strategy evaluation Strategic management process Organising Resourcing Managing change Strategic leadership Strategy in practice Public sector/not-for-proï ¬ t management Small business strategy ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" ââ" Read MoreContemporary Issues in Management Accounting211377 Words à |à 846 Pagescountries Published in the United States by Oxford University Press Inc., New York ß Oxford University Press 2006 The moral rights of the author have been asserted Database right Oxford University Press (maker) First published 2006 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, or under terms agre ed with the appropriateRead MoreLogical Reasoning189930 Words à |à 760 PagesDowden Philosophy Department California State University Sacramento Sacramento, CA 95819 USA ii iii Preface Copyright à © 2011-14 by Bradley H. Dowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions: (1) Attribution You must attribute the work in the manner
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